Jockey to sponsor Underwear Affair

Jockey International recently announced its sponsorship of City of Hope’s Underwear Affair, a 10k run/5k walk to support research for cancers below the waist. In partnership with City of Hope, a leading research and treatment center for cancer and other life-threatening diseases, Jockey hopes to raise funds and awareness for prostate, colorectal, cervical, uterine and other “below the waist” cancers.

Dressed only in their underwear, thousands of people are expected to participate in the race on August 2, 2008 in Los Angeles, CA.

Everything from shorts and t-shirts, to tank tops and Jockey undies are welcome at the event, but participants are encouraged to get creative and have some fun with their running or walking outfits. Prizes will be awarded for outstanding costumes and top fundraising efforts.
At the end of the course, all participants are invited to the EXPOsed after-party where participants can celebrate their efforts and boogie well into the night.

To learn more, visit www.uncoverthecure.org or call 323-822-CURE(2873).

Attn LA Readers: JUST ONE LA

JUST ONE L.A. is the leading men's underwear and swimwear retailer in Los Angeles. They recently opened their second location at 8915 Santa Monica Boulevard, just a few blocks from JUST ONE L.A.’s flagship location at 7978 Santa Monica Boulevard.

The expansion comes less than twelve months after Nir Zilberman, proprietor of JUST ONE L.A., first decided to discontinue selling women’s clothing in his store in order to specialize in men’s designer briefs and swimwear. Practically overnight, JUST ONE L.A.. became the go-to store in Los Angeles for men’s so-called fun-derwear.

“Back then, no one believed there was a business in men’s designer briefs and swimwear,” recalled Zilberman at yesterday’s announcement of the new store opening. “I was warned that ‘Men aren’t ready to give up their Fruit of the Looms’.” Zilberman has proven they are. A year after JUST ONE L.A. first introduced men’s fun-derwear to its floor, sales tripled.

JUST ONE L.A. boasts the largest selection of men’s intimates in Los Angeles from the most popular underwear and swimwear brands: Ausssiebum, Ginch Gonch, DT Clothes, Andrew Christian, Artificial Flavor, Go Softwear, Ed Hardy, Gigo, Gregg Homme, Just Us Boys, Kyle Underwear, Rufskin, N2N, Joe Snyder, Colt, Jocko, C-In2, 2xist, American Jock, Male Power, Pistol Pete, Ami Sanzuri, and Timoteo.

JUST ONE L.A. strives to make the underwear buying experience as comfortable and enjoyable as possible. “We’re also able to offer an experience shoppers can not get online. Here, men can touch and try on the garments. Our sales team also practices a strict policy of honesty.” That means if an item is not flattering on the customer, the sales team will tell them. “It’s important to us that every guest leave JUST ONE L.A. looking their absolute best and loving themselves.”

And as a special for Men's Underwear Blog readers, print out this post and bring it into a JUST ONE L.A. store and you'll get 15% off your purchase through the end of July 2008. Happy shopping and be sure to let us know what you buy!