Tuesday, October 25, 2016

Halloween at BodyAware

Hello friends, Halloween is almost upon us. Halloween, the time when it's okay to run around in just your undies and call it a costume. If your costume this year doesn't involve you stripping down, you might want to consider wearing some fun Halloween-themed undies underneath. Our friends at BodyAware have two awesome options this year: their Pumpkin patch brief (also comes in a jock style) and their sparkly trick-or-treat thong (comes in a brief as well). 

Both of these styles will make awesome additions to your holiday garb. I mean seriously, who can resist those adorable pumpkins with witch hats? They'll make a great addition to your trick-or-treat get up. BOO!

Wednesday, September 28, 2016

50% off at His Jock

His Jock is having a limited time secret sale, 50% off everything! That's right, EVERYTHING! To take advantage enter code 'FUN' at checkout. Act fast, it won't last! 

Wednesday, August 31, 2016

Marek + Richard Introduces 'Mermazing'

Are you ready for some water sports? Cuz the boys at Marek+Richard are goin balls deep to the bottom of the ocean with their latest release. “Mermazing” is an exclusive collection of ocean themed threads accompanied by a fin filled lookbook full of your favorite M+R merman. The ultimate fantasy of aquagay fashion, Mermazing is inspired by everything wet and features a revealing look at what really happens under the sea. 

Anchor cut out tanks, sequin tops, and iridescent running shorts and are just a few of the pieces you can look forward to. If you’re feelin thirsty there’s plenty of merch to wet your whistle, and don’t be afraid to show off that bubble butt you been workin on all summer with an assortment of scandalous see-thru undies. So you best swim on over to www.marekrichard.com asap to dive deep into all the fishy realness.

Monday, August 01, 2016

Marco Marco now at International Jock

The electrifying new Marco Marco men’s underwear and swimwear collection is now available at online fashion retailer International Jock. 

Marco Marco is one of LA's hottest designers and a major force in the world of fashion. He specializes in creating famously outlandish costumes for such pop icons as Katy Perry, Shakira, Britney Spears, Fergie, Selena Gomez and Nicki Minaj, as well as the drag queen stars of RuPaul’s Drag Race. Marco Marco has brought to life his new men’s underwear and swimwear collection, which has been accurately described as “haute couture for men” and is designed and manufactured in glamorous Hollywood, California. It features bright colors, geometric shapes, and contouring fabrics that hug the male body in all the right places. 

If you’re bored with your clothing and want to mix it up and have fun with your look, visit International Jock and check out the provocative new Marco Marco men’s underwear and swimwear collection.

Monday, July 11, 2016

Cocksox is Ten!

Can you believe it? Cocksox just turned 10 and they're marking their anniversary with a special collection called Decadence. The collection features a striking print of sexy Cocksox slogans, brands and tags. From day one Cocksox has loved to play with fun slogans, tags and cheeky statements to tell the story of their brand. The Decadence print shows off a bunch of the best ones and wraps them around you! By wearing these you literally become a part of the Cocksox story. Wear them with pride!

Since 2006 Cocksox has supported men across the globe with a wide range of underwear and swimwear featuring their signature enhancing pouch designs. Ten years on the sexy styles are still pumping and grinding their way through the men's fashion world. Choose your style! The Decadence collection features five classic Cocksox underwear styles - brief, thong, boxer, bikini brief, and the sports brief. 

Check out the special collection today and help Cocksox celebrate 10 years of rocking out with your cock out!

Monday, May 30, 2016

Memorial Day Sales Round-Up

Today is a day to remember those who have served our country, it's also a day of rest. Many companies are having fantastic sales you can shop this holiday, it's a great opportunity to stock up for the summer. Here's a round up of some of the best Memorial Day sales:

  • International Jock - Up to 50% off select styles. No code required. Limited time. 
  • Rufskin - additional 20% off items in the "rack" category. No coupon code required. Through May 31. 
  • Oiler & Boiler - up to 50% off select swimwear this weekend. 
  • Jockstrap Central - Everything 50% off storewide. No coupon code necessary. Sale extended through Tuesday (May 31). 
  • Freedom Reigns - 15% off including sale and new items. Use code "memorial15" through today (May 30). 
  • Mckillop - 50% off sale, not technically a Memorial Day sale, but valid this weekend. Limited time, no end date specified. Use code "pic50". Underwear only. 
  • Topdrawers - Free standard shipping on orders $75+. Ends today. 
  • His Jock - 25% off everything with code MD16.
  • Body Aware - 10% off with code Memorial10. Ends tonight. 

Let us know in the comments if you have any trouble with the sales or encounter more sales we should know about!

Monday, April 11, 2016

The MTV Awards was Bulge-tastic!

Did you watch the MTV Movie Awards last night? If you didn't, you missed out on some bulge-tastic moments. But don't worry, we have it all here for you:

Alexander Skarsgard went without pants when presenting alongside Samuel L. Jackson last night, boldly displaying his bulge in a pair of white briefs. The reason? Skarsgard plays Tarzan in the upcoming film, so he had to show a little skin. Besides, he considered going shirtless but Zac Efron did that two years ago.  Skarsgard said of going pantsless, “it’s just as sexy, but a little bit classier and – dare I say – more sophisticated. No offense, Mr. Efron.”

Not to be outdone, The Rock deserves an honorable mention for his bulge in his Superman costume last night that left Kevin Hart speechless - literally. 

Monday, March 21, 2016

Bum-Chums Gets Kinky

Bum-Chums is turning up the heat with their new Kink Collection. With a tag line of “Anything but Vanilla”, the beginning for this new collection looks promising. Based on the practice of bondage and seduction, temptation and desire, Bum-Chums encourages objectification of the male form in a sensual and sexy photo shoot that complements the new collection. 

The collection is designed to be fitted, with a well cut pouch designed to naturally enhance. The cotton elastane fabric stretches and gives exactly where men need it in order to promote their assets neatly. The introduction of the mesh fabric, combined with the signature Bum-Chums back seam, makes for a perfect frame for your sexy backside. 

The collection comes in brief and hipster styles in red and black. Both retail for £15.99 at Bum-Chums. Enjoying these models? You can get a lot more of sexy English "tweet-throb" Kit Wilde on his Twitter page (NSWF). 

Wednesday, February 10, 2016

New Brand - Skull & Bones

Today I want to introduce a new brand on the men's underwear scene Skull & Bones. Founded in New York City this past December, the brand is built on the belief that they can make superior basics that are exciting, without charging the customer an arm and a leg.

Skull & Bones aims to fill a void in the underwear market -- combining a cross between premium, yet "edgy" and exciting underwear. Many brands are either luxury OR risqué, S&B aims to combine both to bring you high-quality basics. As they put it "we make basics that are anything but basic".

I'm told their team tested hundreds of fits and fabrics to produce an exceptional product. They landed on modal, supima cotton and a carbon fiber fabric depending on the line you choose.

Quick Verdict: I had the opportunity to sample a pair of the classic trunks, and I have to say I am impressed. Pulling them out of the package I was a bit skeptical about how they'd fit as the cut looked different than what I've seen before (and that's saying something coming from me, I've seen LOTS of undies). But to my surprise and delight they fit like a glove and conformed nicely to my body to highlight assets both up front and behind. The undies are really quite basic, but the attention to detail is there and sets them apart. These are not your run-of-the-mill three-pack basics, these are high-quality, wear on the first sex date to impress basics. My only real complaint about the brand is I wish there was more variety in colors and cuts. But I'm sure that will come as they progress. I'd love to see their take on briefs!

Wednesday, January 13, 2016

New Elite Sport Collection from Garçon Model

Our friends at Garçon Model have recently launched a new collection entitled Elite Sport. The collection contains briefs and trunks in a more muted palette than the brightly-colored hues that the brand has become known for. The waistband has also received an update with a sportier branding. We're really digging the new look.

Elite Sport introduces 4 new styles to the line and is made of bamboo. The briefs and trunks are available now for $28 and $32 respectively. 

Thursday, December 31, 2015

What will you wear for NYE?

Lots of thought goes into ringing in the new year as it is thought to set the tone for the year ahead. Everything from who you spend it with to what you wear is carefully curated. But what about your underwear? That's important too. Many cultures have different traditions about what color of undies to wear for ringing in the New Year. What they all have in common, don't wear black undies.

So what will you wear? My own personal tradition is to wear something new that I haven't worn before.

Whatever you wear we hope you have a happy, healthy and safe New Year. Good bye 2015 and hello 2016!

Tell us what you're gonna wear in the comments :)

Sunday, December 13, 2015

2015 Holiday Gift Guide - Men's Underwear

It's that time of year again, time to figure out what to give your man for the holidays. If you're like me, it's still fairly warm out and you haven't even begun to start thinking about gifts yet alone buying them. But Christmas is less than two weeks away, so you better start planning! Underwear is a pretty traditional gift for the holiday, but it doesn't have to be boring. With our help, your man will be excited to receive undies this Christmas. Here's some of our favorites this year for your man:
Kiniki - cage micro briefs in flesh.

  • Kiniki - Our friends at Kiniki have recently launched a new collection entitled Allure. This collection is the perfect mix of sexy and comfy to spice things up with your man. We are particularly fond of the cage micro briefs (shown).
  • Bum Chums - The British brand has brought us a bunch of new undies perfect for the holidays with their new collection. We love the "Christmas jumper collection" - a fun mix of kitsch and chic. 

Ken Wroy Sydney briefs.

  • Ken Wroy - Perfect for the man who loves something a little more stylish but still likes traditional fits. The new skylines collection is fun yet functional. We love the new metallic waistbands. If your man is more of a traditionalist, you can get the metallic waistband on the new solid colors as well. 
  • Tani - For the man who loves luxury, Tani is the ultimate underwear. They pride themselves in combining the best in fabric, form and function. While they are a little spendy, these undies will definitely become one of your man's favs. 
  • Stardom - Is a great new collection that brings a fresh take to basics. The royal trunks have become one of my go-tos, but really you can't go wrong with anything from these guys. Note, they are sized a little small. 
  • Obviously - Obviously has upgraded their range recently with several new pouch sizes to fit every size anatomy. For the bigger man check out AnatoMAX, otherwise turn to AnatoFREE for a more standard fit. 

Obviously's new lumber collection trunks.