Today, I'd like to talk about brand loyalty. I've worn, (off the top of my head), Jockey, Jake & Co., Sonoma, Canyon River Blues, Undergear, Arrow, Hanes, FTL, 2(x)ist, Gap, Old Navy, and Polo Ralph Lauren. 12 brands and only 5 styles (boxers, briefs, boxer briefs, bikinis, and thongs). That's not a great track record with one brand, if you ask me. This is odd considering I buy all my music in the same store, all my Chinese food at a certain restaurant, all my haircuts at a certain barber (with a certain stylist), amongst other things.I think that one of the main reasons that there isn't a whole lot of innovation in underwear by the standard department store brands is because there probably IS brand loyalty in underwear. Once you've found the right pair, wouldn't you buy it over and over again? I guess I still haven't found what I'm looking for.
Todays Poll:
Where is your loyalty? Do you have a "favorite" pair? Is your favorite pair also your "lucky" pair?
