Modus Vivendi On Sale at DapperMan + Extra $10

Today through Sept 23 DapperMan is having a huge sale on Modus Vivendi underwear, they have a great selection to choose from. Not familiar with DapperMan? It's a member's only daily deal site similar to GILT. If you haven't signed up yet, you can use our exclusive link to save $10 off your first purchase in addition to the already great savings. Go check it out now!

Sexy Seamen from Modus Vivendi

Modus Vivendi continues the Dreamland series of campaigns for its Summer 2014 collection and this time is taking you to a world of sailors with its Seaman Line. 

The background images into which the models blend are reproductions of paintings by Yannis Tsarouchis (1910-1989), who is one of the most highly regarded modern Greek painters. His extensive depiction of soldiers, sailors and other men, often curiously described as “vulnerable”, was controversial and some of his exhibits were taken down by censors. It was Tsarouchis who introduced the iconic sailor motive into modern Greek theater. From the content of his images we can also deduce that he was deeply interested in fabrics and clothing and, at one point, he even tried his hand at weaving. 

This brand new line comprises evocative sailor-themed underwear, t-shirts, longsleeves and sleeveless tees. With references to sailor’s stripes, a range of luxury fabrics and a highly distinctive look these new clothes make a strong statement and offer supreme comfort. I'm really enjoying the play between reality and fantasy with this imagery; it's so evocative. Enjoy the eye candy but be sure to also check out the collection at Modus Vivendi's site. 

Behind the Scenes of the New Modus Vivendi Campaign

Modus Vivendi is known for their edgy underwear collections.  To me their line seems very rugged and manly and inspired by the ancients, like gladiators and the Greeks.  But at the same time it is very forward looking.  The upcoming campaign and collection is called Retro Greece, and today Modus Vivendi is giving you a sneak peek at what went on behind the scenes.  I'm loving the new collection.  There are definitely some looks in there that I can't wait to try out.  Enjoy and be sure to let us know what you think!

Exclusive: 10% off Modus Vivendi at Boomlads

Boomlads is offering Men's Underwear Blog readers an exclusive discount on Modus Vivendi underwear from now until the end of the month. Modus Vivendi is a fantastic new range of men's underwear. Boomlads has over 30 designs on their site that incorporate drawstrings, zippers, and other fun details. With inspiration from swimwear and high-end fashion, Modus Vivendi is different to the run-of-the-mill underwear, no crazy patterns, more classic, sexy designs with traditonal tailoring. Modus Vivendi regularly shows their designs on catwalks around the world. Boomlads exclusively has their entire line and it's going fast! And you can have it too with an exclusive discount from MUB, just enter 'MUB10 at checkout' for 10% off your purchase!