Britney's Boys Wear B*Boy Underwear

The hugely successful world tour 'The Circus starring Britney Spears' is well underway on its journey across the continents, in London and Paris and is now moving across Europe in the next leg of shows. World renowned stylist and creative director Bboy's own Wiliam Baker, a name usually synonymous with Pop Princess Kylie Minogue, was delighted and honored to work with Britney and show director Jamie King and team as Style Director and Costume Designer alongside some of the biggest names in fashion to deliver a sexy, slick visually spectacular experience. Winner of Elle's Style Visionary Award 2008, Will even managed to squeeze some of his successful chic men's underwear line B*Boy into the show in the styling and costumes for Britney's incredible hot male dance troupe: the incredibly popular signature Graffiti Range features in 'Womanizer' and the specially designed homage to the delectable, electrifying Ms Spears, 'True Brit' boxers in 'Boys'. B*Boy's proud to be part of this hugely successful triumphant comeback.

Introducing B*Boy underwear

B*boy is a new brand of men's underwear created by William Baker. William Baker is mostly known for his 13 year career as Kylie Minogue's Creative Director and stylist, but he has also worked with the likes of All Saints, Geri Halliwell and Victoria Beckham.

B*boy offers an extensive and eclectic range of men's underwear and men's swimwear. Their underwear line includes stylish briefs (with button fly, normal fly, and no fly), boxerbriefs, jocks, and singlets. There are three lines of underwear: classix, basix, and sports. I especially like the looks of the sports line, the look is very innovative. And the swimwear line includes many different styles of swimwear as well as beach wear.

Their website is fun and fresh and includes many fun pictures of models wearing B*Boy underwear. Their underwear is a cotton/lycra mix, so they should hold up well for active lifestyles. It retails on their site for around £20 each (that's about 40 USD). I would suggest that you check out this cool new line. Remember, you heard about it here first! Stay tuned for a review soon.