The New Face of Hilfiger: Rafael Nadal

Tommy Hilfiger has long been a staple in the men's underwear world, but at least in my mind they've been relegated to department stores and discounters like Marshall's. I'd never consider Tommy undies fashionable before. They've been basics at best that have stood the test of time, but had very little innovation.

But now Tommy Hilfiger has revamped their men's underwear line, and they've brought on pro tennis star Rafael Nadal as the face of the campaign. The new line is sleek, with a revamped waistband and minimal seams. For the first time in a long time, Tommy underwear actually looks modern. I'm actually a little curious to go out and try some. The new range comes in trunks, boxerbriefs, and briefs and hovers around $30 a pair.

Be sure to check out the sexy commercial below featuring Nadal. If this doesn't make you want these undies, I don't know what will!

H&M Unveils Giant Statues of Beckham

Earlier this year H&M launched a range of undies in cooperation with David Beckham.  Honestly I thought the range would never take off.  But I was wrong, not only has it taken off, they are now doing a HUGE marketing campaign involving large silver statues of the Becks.  From now until August 31, nine 11-foot-tall statues of the soccer superstar are stationed across New York City (6 statues), LA (2), and San Francisco (1).  The statues are certainly inspired by Michelangelo's David and are modeled after the H&M campaign shots for the line.  Unlike the original David statue though, these (of course) have Beckham wearing his signature underwear. 

To further involvement, H&M will give away a $1000 shopping spree.  To win, you just have to take your picture with one of the statues and upload it to Instagram with the hashtag #HMBeckham.  So there you have it.

What are your thoughts on the new Beckham statues?  We'd love to see your pictures with the statues!  

New Celebrity Brand: Rated M

Actor Mario Lopez of Saved by the Bell and Dancing with the Stars fame has recently launched his own collection of underwear.  The brand is called Rated M and is for "Manful men and their very special guests" according to the tagline.  There doesn't seem to be a whole lot of information available on this brand.  But from what I gather, there's a collection available through Mario's own site here.  This collection includes trunks, briefs, singlets, and much more in basic cuts and solid colors.  The collection looks like it would make a great foundation for dancing and rehearsals.  It allows movement while providing comfort.  There also appears to be a more limited collection available exclusively at Freshpair.  The difference here I believe is the colors and the waistband. UPDATE 12/29/11: I've spoken with the folks at Freshpair, and actually the entire collection is exclusively available at Freshpair.  The Rated M site is just a preview of the rest of the line that will be available at Freshpair.  Currently just the "elementary line" is available, the rest will be available over the next few months.

This is just another in a whole slew of celebrity lines out there. Although it appears that this collection has been carefully crafted and engineered to give you the comfort you deserve.  We're working on getting our hands on a pair or two, and as soon as we do we'll get back to you with our full report on how they fit and feel.