H&M Unveils Giant Statues of Beckham

Earlier this year H&M launched a range of undies in cooperation with David Beckham.  Honestly I thought the range would never take off.  But I was wrong, not only has it taken off, they are now doing a HUGE marketing campaign involving large silver statues of the Becks.  From now until August 31, nine 11-foot-tall statues of the soccer superstar are stationed across New York City (6 statues), LA (2), and San Francisco (1).  The statues are certainly inspired by Michelangelo's David and are modeled after the H&M campaign shots for the line.  Unlike the original David statue though, these (of course) have Beckham wearing his signature underwear. 

To further involvement, H&M will give away a $1000 shopping spree.  To win, you just have to take your picture with one of the statues and upload it to Instagram with the hashtag #HMBeckham.  So there you have it.

What are your thoughts on the new Beckham statues?  We'd love to see your pictures with the statues!  

Super Bowl Ad: Beckham's new Underwear Line

It has long been rumored that David Beckham would be launching his own underwear line after his success with promoting Emporio Armani.  Well here it is folks.  This ad is set to debut during the Super Bowl this Sunday.  From the ad though, I have to say I'm a little disappointed.  These undies are pretty basic and it's in partnership with H&M.  That's not exactly your own line.  I was under the impression that Beckham would be actually starting up his own company. What are your thoughts?

Eye Candy - First Look at Rafael Nadal for Armani

This just in: sexy new pics of tennis hunk Rafael Nadal modelling for Armani.  The new campaign for Emporio Armani will feature Nadal as the face (and bulge) of Armani underwear (much like David Beckham was in the past).  These are just the first of many more to come, enjoy!

Question of the Day:  What are your thoughts on the trend of sports players becoming underwear models?  First Beckham, now Nadal?  In your opinion, how do they compare?  

Model to Mogul

Soccer star turned underwear model David Beckham has decided not to return as Armani’s underwear front man. Instead he’s taking charge and getting his own underwear line with Armani. This makes sense since underwear sales have soared for the company since they signed Beckham to be their international ambassador of fashion. Plus he is married to another Armani underwear notable former Spice Girl Victoria Beckham. No doubt she has had a hand in the rise of her husband's success within the fashion industry. Connections are very important. Of course that’s not to say David doesn’t have what it takes on his own, let’s face it the man is gorgeous and he has talent. Beckham started playing soccer professionally when he was only 17 and through his time in the game has offered his skills to a variety of teams in as many countries. He now plays for the Los Angeles Galaxy and is a huge power behind popularizing the sport in America, the last country to embrace the sport apparently. Beckham has had a similar effect in the fashion industry. It was a long held belief that a man who made fashion and looking good a priority in his life had to be gay. Beckham was a key player in the coining of the phrase “metrosexual” meaning a straight man who took the time and energy to look good. Men took notice and thought David Beckham is an athlete, and a good one at that, with a hot wife and a lot of money so if he looks like that maybe I should too. David Beckham has been a godsend for all men!

Now he’s taking it to the next level. And hopefully he will still be the eye candy in the trunks he puts out, but either way I am sure he will succeed. We don’t know yet what design this underwear line is going to take but it will probably be along the lines of Armani’s collections that come out now. And knowing the Beckham style they will most likely be quite manly and have a sleek style all Metro Men will want. Beckham brought style to men around the world who were lacking it, and now he’s going to make sure they recognize this means their underwear too. So be on the lookout because soon we all can have David in our pants!

New Brand: Tribe Underwear

Tribe Underwear is an Australian brand that has been on the market for about a year now (they launched in July 2008). It is completely made and manufactured in Australia. It is available in a few stores in Australia but you'll have the best luck getting it online at their site. The line has been in development for three years now and is the brain-child of Bettina Andretic and Tony Hall. They were inspired in a most interesting way: they read an article where fashion icon David Beckham stated that he liked to wear Victoria's underwear around the house because the fabric felt really nice. So this sparked the idea to make men's underwear out of similar fabric.

The first thing I've got to say about this brand is that I think it's super hot! You may think that making men's underwear out of this type of fabric might have a very feminine result. But that is not the case at all. This underwear is very masculine and very unique and everyone who sees it will want to know where you got it and where they can get some. It's just that hot. The underwear comes in six styles: slim side briefs, standard briefs, trunk briefs, boyleg briefs, short boxers, and long boxers. But the mystique lies in the fabric not the cuts. Tribe underwear has some of the most unique fabric I've seen in the men's underwear world. They have everything from sexy, almost sheer fabrics like the black devore to more modest fabrics for the less daring like their palm fabric. My personal favorite is what they call burn out; it is basically orange ,cut velvet with sheer fabric where the velvet has been cut to form a floral pattern. It's super sexy while still keeping you covered.

So if you've been wanting some underwear to bring out that softer, sexier side in you this is the perfect thing. All I can say is I can't wait to try them out. And as always I'll let you know what I think - so be on the lookout for a review.

Celebrity Underwear Sighting: David Beckham

It looks like Beckham doesn't just wear Armani for the adverts, he seems to really be wearing them as underwear (he was previously a known Calvin Klein fan). He's seen here wearing some Emporio Armani underwear underneath his Abercrombie boardshorts. You can get your EA underwear here or here and your A&F boardshorts here.

David Beckham's billboard debut

On a billboard measuring 310 square meters, Beckham made his official worldwide debut as the face of Emporio Armani underwear in Milan yesterday. The billboard can be found on via Cusani and via Broletto. This unveiling is just in time for Milan Men's Fashion Week (which starts the 12th of this month). If you happen to be in the area, be sure to check out this location. Similar billboards should be going up around the world in the coming months, so be on the lookout for those as well. If you spot one be sure to let us know. Image Source.

David Beckham for Giorgio Armani

The first of many images from the new Giorgio Armani campaign featuring David Beckham has finally surfaced. The campaign will officially launch in February in Vanity magazine. Many people speculate that this image may be slightly enhanced, if you know what I mean, but I say, do whatever is necessary to look good and sell the products. We will definitely be seeing a lot more of David for Armani in the future.

The Becks becomes the face of Emporio Armani

David Beckham will become the face (and package) of Emporio Armani underwear which Armani plans to launch in the US. Women's Wear Daily reports that Beckham shot the ad campaign in Los Angeles late last week with top fashion photographers Mert Alas and Marcus Piggott. The ads will debut in fashion magazines beginning with the January issues (meaning we'll be seeing photos next month). So be on the lookout for those.

*Note: Photo is NOT from the Armani shoot.

Celebrity Underwear Sighting: David Beckham

David Beckham's super low-rise white briefs can be seen in a spread in the current issue of W magazine. It's not like we don't see his underwear often. With him being a soccer (or should I say football) player the soccer shorts often come off during victorious celebrations. But this sighting is a much sexier and fuller view of his underwear. The briefs that he is sporting are apparently from Dolce and Gabbana. I'm not sure quite what style, but they are from D&G. So if you know any places where they can be purchased, please post.