Nasty Pig - Power Struggle Campaign

Sexy underwear and fetish gear label Nasty Pig has debuted a series of sexy new TV commercials. These commercials debuted during RuPaul's Drag Race on VH1 and are now on YouTube for your continually enjoyment. Don't you just want some Nasty Pig now?

Models Drop Trou with "Jingle Balls" for Kmart

In an effort to be relevant this holiday season, Kmart just released a new holiday ad in which male models drop trou to reveal their Joe Boxer boxers.  They then proceed to do a rendition of "Jingle Bells" using their balls as bells (in the style of a bell chorus).  How clever. The ad is a little cheesy at best, and the models sadly keep their shirts on.  So all you get to see is a lot of leg, and models awkwardly swinging their hips. Too bad they aren't wearing briefs, or at least some variety of styles. Seriously, I don't think boxers are nearly as ubiquitous anymore as this ad would have you think.

What are your thoughts on this attempt at a sexy holiday ad from Kmart?  Hot or not? 

Fruit of the Loom Ad: Rings

Just saw this Fruit of the Loom ad on TV and I have to say I'm unimpressed. Now it's not just because I'm biased against boxers (which I am). Seriously I didn't even know what they were selling. The guy has a great body, but these boxers aren't remotely flattering on him. In fact I didn't even know what they were selling and I certainly didn't realize they were his undies. And now that I realize what they're selling, I certainly don't want it.  Do guys actually wear stuff that looks this bad on them and want to look this way?

What are your thoughts on this commercial? Discuss.

Michael Kors Launching New Men's Underwear Collection Soon

It seems that everyone who is anyone in fashion has to have an underwear at some point, it's like the sign that you've arrived.  Kind of like how it seems that ever celebrity and their mother has to launch a fragrance line.  Anyway, top American fashion designer Michael Kors, known mostly for his women's handbags, shoes, and of course his prominent role as judge on Project Runway, is now branching into the men's underwear world.  The collection is very basic and consists of briefs, boxer briefs, and boxer shorts as well as an assortment of different undershirts.  All the styles come in three colors: black, white, and powder blue.  Nothing very original or outside the box.  It seems that Kors is aiming to get in with the other department store staples like Calvin Klein, Hilfiger, and more recently 2(x)ist.  The question is will he be able to do it?  His new collection is very basic and far from innovative in my opinion.  I feel that the type of man he's marketing towards won't be so willing to branch out and try a new brand -- the guy who I think would buy his brand is certainly not an underwear connoisseur and thus probably has his brand that he sticks with year after year.  If I was in the market for basic underwear I certainly would branch out and try a brand new brand.  It will be interesting to see how Michael Kors fares against more established brands in the same category like Calvin Klein.  The line also comes in two and three packs, which gives you an idea of the target market.  The new collection is available for pre-order or Kors website for between $26 - $34.  It should be available in department stores like Nordstrom, Macy's and Bloomingdale's soon.  Below is a teaser commercial for the new line.

DMK Designs

DMK Designs is a fun company. I have known about them for a while, but a recent development has prompted me to post about them now. This development is the fact that 10percent is now carrying them. So I encourage you to check out this fun "new/old" brand of undies. Seriously, how could you resist with such a fun commercial?

Here's a little more about the company's philosophy:
"[DMK's] philosophy: “…it's all about the package”. Your package. DMK designs with three key elements in mind: support, comfort and enhancement. We take what you have and make the most of it. Consider our underwear as the male version of a push-up bra – only without the padding. You’ll like what you see. So will your partner. You may even find yourself dancing in the mirror. Consider yourself forewarned."