Fruit of the Loom Debuts New Commercial

Major underwear manufacturer Fruit of the Loom (FTL) has debuted a new, mainstream commercial featuring their new "no-ride-up" boxerbriefs. While I don't know about the quality of these undies (I have a feeling they still have that bargain brand feel), I do like the quality of the commercial. What a fun concept, and they really took it there with all the puns. I also appreciate that FTL is finally letting guys run around in their undies (instead of those damn fruit costumes) to market their product.

What are your thoughts?

Fruit Of The Loom Gets Social!

According to advertising blog PSFK, underwear giant Fruit of the Loom is launching a new social media campaign.  The campaign is hyper interactive and looks to refresh the perception of the brand by getting in your pants again.  

Fruit of the Loom is teaming up with social media site LinkedIn to give new undies to people who recently started a new job according to their profile.  The promotion is dubbed "Fresh Gigs" and is part of their "Start Happy" campaign.  The idea is that with a fresh new job, people can use fresh new clothes (especially underwear) to go with it.  PSFK reports eligible LinkedIn members will receive a message and have the option to choose their size and favorite style.  The free undies will then arrive after a couple weeks with a coupon to go and get more FTL undies.  The New York Times reports that the campaign will be offered to 5,000 LinkedIn users a week for five weeks.  And of course they are encouraging people to get super social with their new undies by tweeting using the hashtag #StartHappy.

I just switched up my day job recently, so I'm hoping I'll be offered a pair.  Let us know if you do receive an offer from Fruit of the Loom, we'd love to learn more about it!

Sound off:

What are your thoughts on this campaign?  Would you share your underwear choices on social media? Does this campaign change your perception of Fruit of the Loom?

Fruit of the Loom Ad: Rings

Just saw this Fruit of the Loom ad on TV and I have to say I'm unimpressed. Now it's not just because I'm biased against boxers (which I am). Seriously I didn't even know what they were selling. The guy has a great body, but these boxers aren't remotely flattering on him. In fact I didn't even know what they were selling and I certainly didn't realize they were his undies. And now that I realize what they're selling, I certainly don't want it.  Do guys actually wear stuff that looks this bad on them and want to look this way?

What are your thoughts on this commercial? Discuss.

HELP! My Underwear is Boring

So, I’ve been away from the world of underwear for a while, which has led to my underwear collection becoming pretty worn out and boring. It has gotten so bad that in an effort to have enough underwear to make it through the week I have even resorted to wearing Fruit of the Looms. I am embarrassed to even admit that. Now that I am back in this world of underwear I am super excited to start buying some new undies. As I rebuild my collection I ask for your help. Since most of the pairs I buy will be used for future reviews and photos I need to know what you’re into and what brands and styles you would like to know more about. I am up for wearing anything (excluding boxers) so have no fear and suggest away. In the mean time I ask that you don’t judge me in my Fruit of the Looms to harshly.

More of Zac Efron's Underwear

It seems that Zac Efron doesn't just wear FTL briefs (photos and post). He also seems to be a fan of Calvin Klein boxerbriefs/briefs and boxers. So maybe I was a little too hasty in judging Zac's underwear tastes; Calvin Klein is a much better choice. Or perhaps he ran across this blog in his searching and decided to take our tips. Anyway, here are some more photos of Zac sagging and show his underwear. Thanks again to Just Jared for the pics; click on them for a larger version. What are your thoughts?

Celebrity Underwear Sighting: Neil Haskell

Neil Haskell, a contestant on So You Think You Can Dance, is seen shirtless here with a hint of his Fruit of the Loom boxerbriefs or briefs showing above his shorts. What is with celebrities and Fruit of the Loom? Thanks to Just Jared for this photo.

Designer Underwear

Why buy designer underwear? Why not just buy Hanes, Fruit of the Loom, Jockey, and other such brands? That is the question that I am often asked. Well there are a lot of reason to buy things besides generic brands. First off there is the quality and comfort factor. You are more likely to get quality and lasting underwear if they don't come in a three-pack. But you do also have to keep in mind that not all expensive underwear is good quality (but in my experience, most of it is). Second, there is the sexy factor. Usually designer underwear tends to look more sexy because it is better fitting and just that whole designer label thing (but there are some people who are so sexy that they can make any underwear look sexy). But this last reason, is what I consider to be my most interesting and most sincere answer. In a country (the USA) where everything is run by money, many dream of owning expensive things, including designer clothing. The thing is, designer clothing can be quite expensive. But if you buy designer underwear you don't necessarily have to be rich to own it because usually underwear is the most inexpensive thing that a designer makes. Also, if someone sees a designer label on your waistband they will assume that you must be wearing all designer clothing. Because after all, not very many people wear designer underwear and Wal-Mart everything else.

Not your Father's Underwear

Since moving to California in 2001, I have taken noticed of a renaissance of sorts in Design. The revolution of Design has afflicted art, architecture, technology, and fashion. Modern art is seen in common Americana; SHAG. You can find SHAG putting a new fresh look to Pink Panther or see the 60's aesthetics back in vogue in your cocktails. You can read about ecology friendly pre-fab home designs in Dwell. What about modern home kitchens and baths, just check out HGTV. Even your phone is getting into the act with Apple iPhone. So, it's no surprise that underwear has taken a leap in its design and fashion senses. On the personal level, I've acquired a fashion sense that includes Prada, JP Todds, ETRO, and now aussieBum and C-IN2.

Underwear design (if you want to call it that) what used to be a novelty bent on the silly sexy bedroom frolicks, has become ever more forward. Just look at the latest products from aussieBum, C-IN2, Toot, as brands whose designs take into account advancements in prints, fabrics, form, and cut. Cotton mixed with synthetic fabric for stretch and comfort. Low-rise briefs, a perfect corollary to one's Banana Republic or J Crew jeans, are now as 'in' as they are worn 'under' your other designer wear. There are low-rise boxer shorts too to complement your low-rise Prada slacks. And what is this 'Sling' anyway by C-IN2, technology meets form and function is what. Well, you'll have to decide. For me, I have decided that this is an exciting and fascinating time for the vitalization of underwear. There is so much creative energy thrown into this space, evident by an explosion of new makers and designers. Even old traditional names like Fruit of the Loom, Jockey, are competing with the likes of coutour designers like Tommy Hilfiger, Calvin Klein, and D&G. Unimaginable ten years ago, I now have to decide what underwear to chose to go with my clothes and function for the day.

In post script I ask one final question. Do you still call it "Underwear?" Well, no longer. A new name has been bestowed upon this once hidden layer of clothing that keeps your good clothes from getting soiled. Fashionistas now call it "foundation garment" (as read in WallPaper issue). As the name suggests, underwear is no longer shamefully hidden, but proudly forms the foundation for all your other fashionable layers of clothing. We must all have a hip label for men's new modern Design products.

Kiniki

Kiniki is a great shop that offers lots of Kiniki brand underwear in addition to quite a few other brands. They have been around for a while, but their greatness just recently came to my attention when I was contacted and told to browse around their site and look for some thing that I'd like to review. So I did, and I was amazed at the vast selection that they have to offer just within their own brand. No matter what kind of guy you are, they'll have something fun that you'll love to wear. Whether you're a boxer guy or a posing strap guy. They have everything in between. They have a huge selection of boxers, trunks, briefs, thongs, g-strings, tangas, pouches, and swimwear. And everything is in all different rises and designs. I am sure you will be just as impressed with their selection as I was. They also offer other brands, including: HOM, Calvin Klein, Fruit of the Loom, and Maxamillian (there may be more). And if that's not enough, they also have a blog all about their brand! So be sure to stop by Kiniki, I'm sure you will find something to like. And be on the lookout for reviews of Kiniki products on UB.