Bluefly now on The Daily Hookup!

Today I want to share with you a new sale, Blue Fly is now available at the Daily Hookup.  Blue Fly has a great selection of men's underwear right now, including undies from D&G and 2(x)ist.  And you can get it now at half off Blue Fly prices.  All you have to do is go over to The Daily Hookup and buy the deal.  Get $150 to spend at Blue Fly for only $75.  And you don't have to just buy undies, Blue Fly has lots of other great designer clothes for sale.  What have you got to lose?  Don't wait, the sale ends in 5 days!  Just thought I'd share the deal.

Great Expectations - A Review

I bet you guys can relate to this feeling: you have exceedingly high expectations for something and then when you get it; it’s either meh or worse, a total letdown.

For example, remember the Fashion Show on Bravo like two months ago? It was supposed to be a replacement for Project Runway, since PR bolted for movie of the week lady television (aka, Lifetime). In place of the venerable Tim Gunn, FS gave us Isaac Mizrahi. In place of Hedi, we got Kelly Rowland (can somebody explain to me what makes her a fashion expert?). Despite the suspect casting, I was super psyched for it. And then, on the first episode to discover that undie design wunderkind Andrew Christian was on the show, well that was the cherry on top of the sundae.

But then I watched the show and compared it to Project Runway, I was like; Fashion Show is kind of a hot mess. There were reasons to set your expectations high before a single episode even aired. It was on Bravo, and Bravo is a brand that usually produces really great shows with good production value, like Top Chef. Everything about Fashion Show felt cheap, cheap, cheap. I felt somewhat betrayed.

Enter the D&G Combat Slip Brando Brief.

D&G is part of the Dolce & Gabbana brand family. Dolce and Gabbana is an omnipresent Italian design house known for its modern, luxurious designs with a classic feel. The D&G label debuted in 1994 offering a urban and youthful label in the brand family. D&G garments are usually at a lower price point than the parent brand though it is still definitely designer clothing and priced as such.

This is where expectations start to set in. D&G is a prestigious brand and I expect things from underwear that set you back $30 per. When I received them, I was super excited. They’re an olive green color and very stretchy and somewhat soft. The tag says that they are 95% cotton and 5% elasthene, a pretty standard fabric composition these days for underwear. Unfortunately, my first impression when touching the briefs were that they were slightly synthetic feeling, which made me wonder if the fabric content was really 95% cotton. Now, I’m all for synthetic fabric, but I do like the feel of cotton and I feel like I get super sweaty down there when I wear something super synthetic feeling.

Since I own other D&G and Dolce and Gabbana underwear this facet of the garment is kind of a letdown because the other stuff I own is super soft, super fine cotton. They feel like expensive bits of luxury. This brief fell somewhat short.

Though, am I the only one who thinks camouflage is totally hot? I love the juxtaposition of hard and soft with the military motif playing against the sexiness of the briefs. I’m just sayin….

I decided to wear these while, as my friend John would say, lazing about on a Sunday. I put them on and noticed that they were cut fuller than briefs I usually wear, probably due to the massive waistband, which measures almost two inches in height.

The waistband is the distinguishing design element. It’s actually two fully elasticized waistbands connected at the waist seam to the rest of the garment. Since they are only connected at the waist seam, you can actually peel the outer waistband (camouflage) away from the inner waistband (tan). While the two waistbands are kind of cool, they serve no practical purpose other than to act like a tourniquet, totally squeezing your waist in. There’s also like five tags on the back of it, including one that’s holographic for authenticity. But, outside of the embellished waistband, it’s a pretty standard brief.

In the front, the pouch is neither roomy nor constrictive. Three contrast stitched seams add a little design to the pouchal area. Since the fabric is a little stretchy, you won’t crush the boys as there is a significant amount of give in the front. There’s full coverage in the seat and the leg holes are ringed with the same fabric, only ribbed. Due to the tightness of the waistband, I’d say that these would run a little smaller than the standard North American understanding of medium, more like a European medium, so maybe you’d size up if you ordered a pair of these.

I’d definitely say that for a hot night out (or in), these are worth a whirl. They’re a nice way to package your combat zone and maybe attract some friendly fire (naughty!). I wouldn’t say that they’d be a good thing to work out in (would you really want to do a bunch of cardio in expensive designer underwear?) or spend all day in the office with this kind of restrictive waistband.

These can be had on sale at His Room for about $30.

OVERALL, I give the D&G camo slip brando brief a score of 6.0 based on the following criteria:

COOL FACTOR -- 6 (out of 10) – waistband will get people’s attention, otherwise, a pretty standard brief

WEARABILITY -- 4 (out of 10) – too synthetic feeling to me, double waistband too restrictive, too many tags

QUALITY -- 8 (out of 10) - very well made garment

HOTNESS -- 8 (out of 10) – overall look is cool, fabric has sheen that will make people want to feel it

VALUE -- 4 (out of 10) – on the high end of the range, expected more luxurious fabric at the price point

********** 6.0

Question of the Day: Has the high-end underwear you've tried out lived up to your expectations?

Designer Underwear

Why buy designer underwear? Why not just buy Hanes, Fruit of the Loom, Jockey, and other such brands? That is the question that I am often asked. Well there are a lot of reason to buy things besides generic brands. First off there is the quality and comfort factor. You are more likely to get quality and lasting underwear if they don't come in a three-pack. But you do also have to keep in mind that not all expensive underwear is good quality (but in my experience, most of it is). Second, there is the sexy factor. Usually designer underwear tends to look more sexy because it is better fitting and just that whole designer label thing (but there are some people who are so sexy that they can make any underwear look sexy). But this last reason, is what I consider to be my most interesting and most sincere answer. In a country (the USA) where everything is run by money, many dream of owning expensive things, including designer clothing. The thing is, designer clothing can be quite expensive. But if you buy designer underwear you don't necessarily have to be rich to own it because usually underwear is the most inexpensive thing that a designer makes. Also, if someone sees a designer label on your waistband they will assume that you must be wearing all designer clothing. Because after all, not very many people wear designer underwear and Wal-Mart everything else.

Not your Father's Underwear

Since moving to California in 2001, I have taken noticed of a renaissance of sorts in Design. The revolution of Design has afflicted art, architecture, technology, and fashion. Modern art is seen in common Americana; SHAG. You can find SHAG putting a new fresh look to Pink Panther or see the 60's aesthetics back in vogue in your cocktails. You can read about ecology friendly pre-fab home designs in Dwell. What about modern home kitchens and baths, just check out HGTV. Even your phone is getting into the act with Apple iPhone. So, it's no surprise that underwear has taken a leap in its design and fashion senses. On the personal level, I've acquired a fashion sense that includes Prada, JP Todds, ETRO, and now aussieBum and C-IN2.

Underwear design (if you want to call it that) what used to be a novelty bent on the silly sexy bedroom frolicks, has become ever more forward. Just look at the latest products from aussieBum, C-IN2, Toot, as brands whose designs take into account advancements in prints, fabrics, form, and cut. Cotton mixed with synthetic fabric for stretch and comfort. Low-rise briefs, a perfect corollary to one's Banana Republic or J Crew jeans, are now as 'in' as they are worn 'under' your other designer wear. There are low-rise boxer shorts too to complement your low-rise Prada slacks. And what is this 'Sling' anyway by C-IN2, technology meets form and function is what. Well, you'll have to decide. For me, I have decided that this is an exciting and fascinating time for the vitalization of underwear. There is so much creative energy thrown into this space, evident by an explosion of new makers and designers. Even old traditional names like Fruit of the Loom, Jockey, are competing with the likes of coutour designers like Tommy Hilfiger, Calvin Klein, and D&G. Unimaginable ten years ago, I now have to decide what underwear to chose to go with my clothes and function for the day.

In post script I ask one final question. Do you still call it "Underwear?" Well, no longer. A new name has been bestowed upon this once hidden layer of clothing that keeps your good clothes from getting soiled. Fashionistas now call it "foundation garment" (as read in WallPaper issue). As the name suggests, underwear is no longer shamefully hidden, but proudly forms the foundation for all your other fashionable layers of clothing. We must all have a hip label for men's new modern Design products.

New Trend: Double Waistband

I was inspired by a comment by a user to write this post. The commenter, Daniel, said that he wished that the new ball lifter from WildmanT came with different colored waistbands so one doesn't get a double waistband effect if one wears it under another pair of underwear. I pointed out that some underwear, like this Unico one, is designed with two waistbands. But I had no idea how much this is actually a trend until I was browsing Raffaello and I found that Dolce and Gabbana offers many pairs of underwear with two waistbands in their Spring 2007 collection. And I said to myself, if D&G is doing it then it is definitely a trend that is on the rise. So since it is obvious that this trend is just going to get bigger and will be here for a while, I thought I'd let you in on this information.
Here's the links to some of the D&G underwear that has this trend:
1, 2, 3, 4, 5 (shown), 6, 7,
Also, if you don't want to pay the D&G prices to accomplish this look, you could actually wear two pairs of underwear (I'd suggest wearing a regular one on the inside and a low-rise one on the outside).

I'd really like to hear your thoughts on this trend, let me know in a comment on this post.

New Dolce and Gabbana Underwear!

Dolce and Gabbana is one of the top clothing designers out there. I have been a fan of their underwear for quite some time; ever since I first put on a pair. They are very comfortable and stylish, and while they are expensive they won't totally break the bank. Freshpair, one of my favorite sources for getting lots of variety in fashionable underwear, very recently changed their line-up of Dolce and Gabbana underwear. I liked what they offered before, but I really like what they have on offer now. They have the Bold Brando style brief (shown in white) and the Combat Corto Trunk (also shown). I really like both of these new styles and for different reasons. The Bold Brando brief is very flashy and in your face and I really like the bold new waistband design. The camo trunk is not as bold, but is still very stylish and unique. You'll be sure to get second looks while wearing (and showing) both of these new styles from Dolce and Gabbana.