Eye Candy - First Look at Rafael Nadal for Armani

This just in: sexy new pics of tennis hunk Rafael Nadal modelling for Armani.  The new campaign for Emporio Armani will feature Nadal as the face (and bulge) of Armani underwear (much like David Beckham was in the past).  These are just the first of many more to come, enjoy!

Question of the Day:  What are your thoughts on the trend of sports players becoming underwear models?  First Beckham, now Nadal?  In your opinion, how do they compare?  

Model to Mogul

Soccer star turned underwear model David Beckham has decided not to return as Armani’s underwear front man. Instead he’s taking charge and getting his own underwear line with Armani. This makes sense since underwear sales have soared for the company since they signed Beckham to be their international ambassador of fashion. Plus he is married to another Armani underwear notable former Spice Girl Victoria Beckham. No doubt she has had a hand in the rise of her husband's success within the fashion industry. Connections are very important. Of course that’s not to say David doesn’t have what it takes on his own, let’s face it the man is gorgeous and he has talent. Beckham started playing soccer professionally when he was only 17 and through his time in the game has offered his skills to a variety of teams in as many countries. He now plays for the Los Angeles Galaxy and is a huge power behind popularizing the sport in America, the last country to embrace the sport apparently. Beckham has had a similar effect in the fashion industry. It was a long held belief that a man who made fashion and looking good a priority in his life had to be gay. Beckham was a key player in the coining of the phrase “metrosexual” meaning a straight man who took the time and energy to look good. Men took notice and thought David Beckham is an athlete, and a good one at that, with a hot wife and a lot of money so if he looks like that maybe I should too. David Beckham has been a godsend for all men!

Now he’s taking it to the next level. And hopefully he will still be the eye candy in the trunks he puts out, but either way I am sure he will succeed. We don’t know yet what design this underwear line is going to take but it will probably be along the lines of Armani’s collections that come out now. And knowing the Beckham style they will most likely be quite manly and have a sleek style all Metro Men will want. Beckham brought style to men around the world who were lacking it, and now he’s going to make sure they recognize this means their underwear too. So be on the lookout because soon we all can have David in our pants!

Will the Real Lowrise Please Stand Up?

I’m baaacccckkkkk! Damn! It’s been a long time. But you can’t keep a good contributor down.

Now, I consider myself a men’s briefs expert. I’ve tried them and own a large variety of them. And much to the chagrin of my dad, I’ve touched them on other boys. I love the variety of cuts, prints, and colors that are now available to men nowadays. We ARE living in the age of underwear.

But above all else, I love a good low-rise brief. I think my unexplainable adoration of the low-rise stems from the way they provide the support of a brief, but allow for greater freedom of movement than your average tighty whitey (not that I have anything against those). To me, the skimpier cut says a lot about the wearer; it says that you’re sporty and need just the barest of coverage for you to move in for the score. It could be that they say that you’re naughty, and that the brief coverage is just a promissory note for what’s to come.

In the hierarchy of underwear I think “low-rise” gets confused at times with “bikini” or “hi-cut”. In my opinion, these three terms refer to three distinct garments. The rise refers to where the waistband stops on your body. Bikinis do not have waistbands and hi-cut briefs are pretty much bikinis with a waistband.

To qualify as low-rise (to me) the brief has to be cut in a way so that when one slips them on, they provide coverage so low riding in the front and back that it barely covers your red zones…basically, you need to see bush and crack Sadly, manufacturers and designers don’t have a consistent vision as to what constitutes a low-rise, a hi-cut, and a bikini. This lack of consensus is frustrating for consumers; imagine rushing home after thinking you purchased an uber hot low-rider and unwrap something that is not lowrise at all. It’s definitely happened to me a couple of times, ergo, this article.

Luckily for you, dear readers, I have gone into my vast underwear drawers to dredge up a couple of tried and true lowrise briefs that I heartily recommend for your wearing pleasure:

C-in 2: C-in2 lowrise are dependable low rise. They come in a bunch of fun colors and prints. Their lowrise briefs are called no-show.

2(x)ist: These are from the contrast line. 2xist lowrise briefs are notoriously inconsistent from line to line. For example, their Optic line no shows are pretty full cut so much so that I wouldn’t consider them lowrise. But this contrast brief…love it!

Go Softwear: Remember the super low cotton-lycra contrast briefs? They really are super low. Here, I’m rockin’ the camouflage version. These are one of the original super lowrise briefs.

Emporio Armani: These were advertised as a Macy*s anniversary edition hip brief. But when I pulled these suckers on, well, Happy Anniversary!

So my little chickadees, now that you know the difference go out and get them lowrise and don’t be afraid to fancy up all that junk up in your trunk.

UnderU Sale

Get up to 50% off the hottest designer underwear at UnderU at their underwear sale. They have Calvin Klein, Just Cavalli, Bruno Banani, Ted Baker, C-In2, Polo, HOM, Diesel, Armani and more! So go check out it before they sell out!

David Beckham's billboard debut

On a billboard measuring 310 square meters, Beckham made his official worldwide debut as the face of Emporio Armani underwear in Milan yesterday. The billboard can be found on via Cusani and via Broletto. This unveiling is just in time for Milan Men's Fashion Week (which starts the 12th of this month). If you happen to be in the area, be sure to check out this location. Similar billboards should be going up around the world in the coming months, so be on the lookout for those as well. If you spot one be sure to let us know. Image Source.

David Beckham for Giorgio Armani

The first of many images from the new Giorgio Armani campaign featuring David Beckham has finally surfaced. The campaign will officially launch in February in Vanity magazine. Many people speculate that this image may be slightly enhanced, if you know what I mean, but I say, do whatever is necessary to look good and sell the products. We will definitely be seeing a lot more of David for Armani in the future.

Emporio Armani now at Mensunderwear.nl

Emporio Armani underwear is now available for purchase at Mensunderwear.nl.

Armani Exchange underwear in Action

A while back ago I told you about the launch of the new Armani Exchange line of underwear. But I didn't tell you about the real launch. In major cities where Armani Exchange outlets are located they had live male models strut their stuff in the new underwear. All purchases made on the launch day benefited a charity that is helping to rebuild New Orleans. So for more of the live male models view the video above. For the behind the scenes view of the advertising campaign, view the video below. [Note: Videos not available in feeds].

Armani Launches new line of Underwear

For the first time ever Armani Exchange now has a men's underwear line. The line includes four different styles (a hip brief, a standard brief, a square cut, and a boxer which is more like a boxerbrief). Each style comes in two colors, black and white. The whole line has a very classy, sexy feel to it. It is fairly competitively price with the briefs at $12.50 each and the boxers at $19.50 each. Also, if you buy two or more pairs of underwear you will receive an exclusive poster to hang on your wall. Based on what I know about Armani and Armani Exchange, I'm sure that this line is great quality and will be excellent bang for your buck.

Designer Underwear

Why buy designer underwear? Why not just buy Hanes, Fruit of the Loom, Jockey, and other such brands? That is the question that I am often asked. Well there are a lot of reason to buy things besides generic brands. First off there is the quality and comfort factor. You are more likely to get quality and lasting underwear if they don't come in a three-pack. But you do also have to keep in mind that not all expensive underwear is good quality (but in my experience, most of it is). Second, there is the sexy factor. Usually designer underwear tends to look more sexy because it is better fitting and just that whole designer label thing (but there are some people who are so sexy that they can make any underwear look sexy). But this last reason, is what I consider to be my most interesting and most sincere answer. In a country (the USA) where everything is run by money, many dream of owning expensive things, including designer clothing. The thing is, designer clothing can be quite expensive. But if you buy designer underwear you don't necessarily have to be rich to own it because usually underwear is the most inexpensive thing that a designer makes. Also, if someone sees a designer label on your waistband they will assume that you must be wearing all designer clothing. Because after all, not very many people wear designer underwear and Wal-Mart everything else.