Joe Jonas is the New Face and Bulge of GUESS

GUESS has just released its latest underwear campaign with JoBros singer Joe Jonas as the face. Check out these pics of him bulging in his GUESS gear and don't miss the sizzling behind-the-scenes video below.

Does Joe Jonas have you wanting some GUESS gear?

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— J O E J O N A S (@joejonas) January 13, 2017

Super Bowl Ad: Beckham's new Underwear Line

It has long been rumored that David Beckham would be launching his own underwear line after his success with promoting Emporio Armani.  Well here it is folks.  This ad is set to debut during the Super Bowl this Sunday.  From the ad though, I have to say I'm a little disappointed.  These undies are pretty basic and it's in partnership with H&M.  That's not exactly your own line.  I was under the impression that Beckham would be actually starting up his own company. What are your thoughts?

Eye Candy - First Look at Rafael Nadal for Armani

This just in: sexy new pics of tennis hunk Rafael Nadal modelling for Armani.  The new campaign for Emporio Armani will feature Nadal as the face (and bulge) of Armani underwear (much like David Beckham was in the past).  These are just the first of many more to come, enjoy!

Question of the Day:  What are your thoughts on the trend of sports players becoming underwear models?  First Beckham, now Nadal?  In your opinion, how do they compare?  

RIPS makeover, plus exclusive photos

RIPS is gearing up for a huge brand makeover.  They are redoing their whole look with new, sexy photos and a fantastic new site.  They will also be adding to their lineup of underwear.  So be on the look out for that.

Up until the launch of the new look and products, RIPS has extended some exclusive sneak-peek photos to UB and its readers.  I've decided not to post all of them at once, but to spread them out as a sort of series.  So here is the first one.  Be on the watch for more exclusive photos soon!  

In case you are wondering, the underwear shown above is the upcoming RIPS Extreme Sheer Contour Pouch Brief in black.  Also, the photographer for these photo shoots was Peter D. Brown.