HOM string now available in pink

This is just a quick note (all of which is basically disclosed in the header) to let you know about a new product from HOM. JustHOM just sent me an email informing me that their ever popular light color string is now available in pink. The only reason I even bother posting about this is that they mentioned that they had a lot of requests on when this particular color would be availble. So I figured that if many people have been asking them, a few of you have probably been wondering the same thing. So now you know. Head on over to JustHOM now to purchase one. *Note, the color shown in the image is NOT pink.

Core-point Underwear (re)launched!

As I alerted you a while back, Check-point is now officially re-launched as Core-Point. Their styles are very similar to what they had going on before. The only major difference is that they have discontinued their boxer shorts. I think this is rather interesting and shows an increasing trend towards trunks and briefs instead of boxer shorts among the fashionable consumer. The fall line, however, has some exciting things in store (hopefully I'll be able to give you all a sneak peek soon). If you don't remember about Core-Point (formerly Check-point). Basically Core-point makes street inspired underwear for men. They have trunks and low-rise trunks in multiple colors and unique street prints. The whole line revolves around the motto "Be Different Inside". Go check out their site, you are bound to find something of interest. If you would like a little more info, go back and read this post.

Last call on HOM HO1 Lights...

After the 17th of May all the HOM HO1 lights will no longer be availble for purchase on JustHOM. The range has been discontinued and will no longer be availble for purchases. So if you've been wanting to get your legs in these for a while, now is your last chance. JustHOM also did some research and they have by far the best price on these. So head on over now while there is still time.

Show Your Pride with Marc Ouest

Marc Ouest has a new line called "Show Your Pride" (S.Y.P.). This S.Y.P. sale will last until June 30. So head on over to the showcase and check out the plethora of options. You may fancy the boardshort, or pehaps you'd rather the Swim 1 (a low-rise swim boxer). Either way, head on over to the showcase to check it out.

dik went to China

This is the third installment in a series of posts by dik founder Marcus. Enjoy!
Two months back I had the opportunity to travel to China for our company. The whole purpose of the trip was to meet, face-to-face, our exporter over there and to get a better understanding of how things work. As great as the internet is, with email and Skype etc., there still is no substitute for working with someone in person.

To enter China via Canada you need a visa. I was required to get a business visa so I had to get the company we’re dealing with to fax over a letter indicating I must enter the country for business. The consulate here in Toronto was very fast in processing the request and I now have access to China for business until August of this year.

It’s a 15.5-hour direct flight from Toronto to Hong Kong. So, 31 hours of total flying time for the return trip. I was actually in China for only 2.5 days. I usually do not suffer jet lag, but this time it caught up to me! Landing in Hong Kong, I took a ferry to mainland where I met our exporter and his business partner.

I felt like royalty. They had a driver in a company car, took my bags for me, never let me open a door myself, and drove me while I sat in the back. While things are very similar to the West, they are also very different.

The biggest thing for me was the pace at which these guys did business. Nothing started until noon, and there was always lunch that occurred first. I must admit, they were gracious hosts, but I’m used to starting at 9am and finishing around 5pm, not starting at 12pm and ending around 10pm.

But it was a very worthwhile trip. I got to see how the whole process works from there. They showed me how they interact with the factory, and the things they have to do from their end. If anyone is thinking of starting up any type of business that deals with manufacturing, not just in China but anywhere, I would strongly recommend you go and visit the people who are doing this work for you. It’s allowed me to conduct better business with them, knowing where they are coming from, which in turn has equaled greater efficiency and quality.

But the flight? Take a sleep mask, an iPod if you have one, and do your best to sleep on the plane as much as possible. I’m sure plenty of soon-to-be dik wearers have traveled for business and know this, but 30 hours worth of jet lag can knock the hardiest of travelers out for a while.

Maybe next time I’ll go for more than 2.5 days and get to spend some time in Hong Kong. It sure would be nice to spend more time on the ground there than in the air.....
-Marcus
founder of dik
Update Note: The photo is simply added by UMan and is not a photo of where Marcus visited (although the photo is a photo of China).

15% off at MaleBasics

Head on over to MaleBasics for 15% off all current collections using discount code "malebasics". The code is not valid on items already on sale or on tripacks/valuepacks.

New Gregg Homme at International Jock

The new Gregg Homme line for Spring 2007 is now available at International Jock. As I said in a previous post: I'm really loving the way this collection looks. They have lots of fun new things including mesh, push-up, funky patterns, and netting. I think my favorite from the new collection has to be the funky patterns, it's just so fun, sexy, and ... well, funky. I really suggest you check out this new collection. In my experience, Gregg is always great quality so this collection is worth your money. So head on over to International Jock and check out the new Gregg collection.

Mensuas sale and new arrivals

There are only two days left to save 10% off your next order at Mensuas.com. Use promotion code "10percent" at checkout. No minimum purchase. Sale ends 5/13/07.

Also, Mensuas has some new arrivals this week, including this Andrew Christian jock (shown) and this Andrew Christian swimwear. Also Mensuas has some new arrivals from Joe Snyder, including this bulge bikini, and this bulge boxer.

So go check out the latest from Mensuas, and be sure to enter the promo code at checkout to save!

Up to 60% off Punto Blanco

Wyzman is having a HUGE four day sale on Punto Blanco. You can save up to 60% off these great undies. As you may remember, I am rather partial to Punto Blanco and I really love all the quality designs that they have come up with. So go check out the sale (no promo code needed, discount is automatically reflected at purchase and checkout).

New Style from WildmanT: Micro Jock

Once again WildmanT has created a new style of men's underwear. This time it is the micro jock. It is basically like the micro pouch but with thin straps a la jockstrap style. As you can tell from the photo, this style is very skimpy and revealing. You will definitely want people to see you in them and they will have people wanting to see you out of them. They are immediately available in five different colors for $16 a piece.

New Brand: IQONIQ

IQONIQ is a new Netherlands-based line of men's underwear that will be available for purchase soon. There is not much information about them yet, but hopefully they will have more coming soon. But here's a bit about what they have to say for themselves on their Myspace profile:
"IQONIQ is a new underwear company to be reckoned with. We want to provide today’s modern men with timeless, ultra comfortable & modern underwear.
With a naughty smile & manly attitude, we are reaching out to the modern men in today's demanding world. IQONIQ stands for INDIVIDUALITY , FREESPIRITED, REALNESS, INTEGRITY & MALE SENSUALITY. This all with a cheeky undertone.
Soft, comfortable fabrics are engineered into timeless designs.
IQONIQ will set out its own course in today's modern male underwear world. Keeping the underwear timeless, comfortable is our main goal.
We will be launching more colors, styles & designs of underwear under the IQONIQ UNDERWEAR label. Also keep an eye open for our swim & sportswear products which we will be launching in the coming months." MORE POST AFTER PHOTO.

So now you have it. IQONIQ reminds me a bit of Calvin Klein in that they have basic colors with bright logo waistbands. So we'll see what they bring us soon. Stay tuned...

Up to 15% off at UnderGear

Take up to 15% off at Undergear now until May 13th. You must spend $100 or more to get the full 15% off. Be sure to enter coupon code "UGJTAKEH" at checkout.