Empowered from the depths

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“If you don’t feel good in it, don’t wear it. Because it will never look good. Any hesitation in the fitting room and just walk away.” These were the words spoken by L’Wren Scott in 2012 during an interview with the Telegraph and demonstrate what an intuitive designer must know. 

I'm sure that you're going to all the beaches and bars this summer. Besides the towel, sunscreen and your good pair of sunglasses, you should buy a good swimsuit every season. Don't recycle your swimsuit of last year, your friends may have a photographic memory. And this is where our friends at GayUnder can help you; a recent discovery of ours in the designer and fashion underwear world.  

GayUnder is a new commitment that will empower you from the depths. GayUnder is reinventing the male's underwear drawer with comfortable, bold, sexy and innovative collections. They have cool design and high quality clothing at incredible prices. They also have designs and brands to suit everyone and every situation. GayUnder comes to fill a gap in the gay underwear world with quality and design in a brand that makes you feel like you never did before. Free your mind, let yourself go and feel GayUnder. Explore new sensations with GayUnder, and discover a new world full of opportunities. Do not waste your money just in plain clothes, find and wear feelings with GayUnder. A breath of fresh air coming to cover your expectations, like no one has ever done. GayUnder, just feel it!

New Store: AlphaMaleUndies

AlphaMaleUndies is a new underwear retailer out of Ireland stocking a wide range of styles, cuts and colors.  They stock designer labels like Andrew Christian, LASC, Tribe, Pikante, Punto Blanco, PPU, Clever, Joe Snyder, Teamm8, Todger and Ed Hardy.  They just started advertising with us at MUB, so as a special for MUB readers right now you can save 20% off your purchase by using coupon code 'MUS234' at checkout.  This offer does not apply to sale items. 

2(x)ist Sliq now available at UnderBriefs

First off I'd like to welcome our new advertiser UnderBriefs.  UnderBriefs is a great new resource for underwear shoppers online and they sell many great brands like 2(x)ist, Baskit, Elementos, and Timoteo and they always have free shipping to the U.S.  Today they are pleased to announced that they now have the brand new 2(x)ist Sliq (pronounced sleek) collection.  The collection comes in both black and white.  The black has a nice, crisp red stripe across the top for that extra oomph.  The Sliq collection comes in a y-back thong, sports brief, trunk, and brief.  It is reasonably priced between $16 - $24 at UnderBriefs. 

Brand Profile: Tighte Whities by Brand Dave

Two years ago artist and designer Dave Peterson launched branddave.com, a website featuring his original screen prints and t-shirts. In summer 2010 he decided to add men's underwear to the mix, and tightewhities.com was born. The idea is to embellish basic men's underwear, like briefs, by adding graphics that are funny, cool, and stylish. Something different from the other underwear out there! All the briefs and t's on the site are custom made using American Apparel blanks, and are easily customizable.

Underwear is sexy, so Dave wanted the site to be sexy too! On his site you can see the model slipping in and out of each pair on the main page and the gallery (caution, there is some nudity on his site so it is NSFW). 

Dave's designs are fun, fresh and cheeky.  In fact, you might even say they're a little cocky. With fun, strategically placed sayings like "You know the Drill", "Tastes Great", and "Mr. Happy".  These Tightewhities from branddave will bring new life to your underpants and they're reasonably priced at $10 - $14 so they will keep your wallet happy as well. 

New Joe Snyder Exclusively at Nuwear

I've just received word that Nuwear just got four new exclusive styles from Joe Snyder. These styles are really fun and are sure to bring out the adventurous side of you. What's unique about these new undies is that they feature a snap pouch that will allow you to be fully covered or fully uncovered - whichever you so desire. And you can change it up really easily. This fun new style is available in a jock, thong, boxerbrief, and bikini brief (shown). They come in red, white, yellow, and blue and feature the signature Joe Snyder logo by the pouch. They also feature a c-ring interior in the pouch so even if you are uncovered you will still be held in place and supported. You can get a pair for $25 - $28 at Nuwear. Right now you can only get these things at Nuwear or Undergear. They will be available at other stores in the future, but for now the availability is limited.

Since Nuwear is a new advertiser on our site they'd like to offer you a special coupon to get 15% off your purchase with them. Just enter promo code UBLOG at checkout. Don't want to do the math for how much these new undies will cost you? Don't worry, I've already done it for you. With the 15% off discount you will only have to pay $21.25 - $23.80 to get yourself into this exclusive new line from Joe Snyder. Not sure if snap pouch undies is your thing? Don't worry. Nuwear has plenty of other undies on their site and you can use this promo code to buy any of them. When it comes to great new underwear, Nuwear's got you covered.

Question of the Day:

Do you like underwear that allows you to show off or do you prefer to be more modest with your underwear choices?

New line Piado coming soon to His Trunks

Today I'd like to introduce you to a new brand called Piado, available at His Trunks. Piado is an independent fashion brand that currently focuses on the basics: underwear. Piado's aim is to turn the underwear from a simple necessity into a fashion item. Piado Style is defined by distinct fabrics, modern & sophisticated design and eco-friendly products.

They are made of luxuriously soft bamboo with a low waist modern design - 94% Bamboo + 6% Lycra. They come in bright, distinctive colors and are a cross between a brief and a trunk cut (sort of a square-cut brief). They are very stylish, but not over-styled with minimalistic detailing.

You can pre-order your Piado from our new advertiser His Trunks. So I'd like to take this chance to welcome our new advertiser and encourage you to visit their site and check out all they have to offer. They currently stock Stonemen, 2eros, and a couple brands that I haven't seen elsewhere like Forbidden and Piado. So it's definitely worth checking out.

BIG sale at Below The Belt

For 3 days only get 30% off 2(x)ist, C-In2, and Calvin Klein at Below the Belt. Also, Below the Belt has just joined the ranks of our fantastic advertisers so please welcome them and show them some support.

Welcome Dee Jay + Sale

Please welcome our new advertiser Dee Jay. Dee Jay is a well-established underwear and swimwear company based in Australia. They are known for their high quality, unique garments that will sure to have heads turning your way at the beach. They have everything from the super sexy to the simple, you should have no trouble find something that fits your style.

As a special, Dee Jay is offering 20% off ALL their underwear and swimwear this weekend only (sale ends Sunday the 12th). To get this discount, all you need to do is enter the code '874322' into the coupon field at checkout and 20% will be deducted from your purchases (not including shipping and handling charges). So go and check out Dee Jay today!

Undergear Model Star Contest

A warm welcome to our new advertiser Undergear.  They have a really cool contest going on right now called the Undergear Model Star Contest.  The contest will be taking place in 5 different cities: San Francisco, LA, Chicago, Miami/Fort Lauderdale, and New York.  The contest is being put on by Undergear in partnership with Instinct Magazine.  The lucky winner will appear on the cover of the Spring 09 Undergear catalog as well as appear in an upcoming cover and spread in Instinct.  

The Model Star open call events will be held throughout the summer.  If you cannot make it to one of the live events, you may also enter online.  The live event has already happened in the first location, San Francisco, check out the winner Carlos from Cali (above).  

For more information about the Model Star Contest and for event details check out Undergear's site.  

Welcome New Advertiser and Discount...

Please welcome our new advertiser Dirty Fukker. Dirty Fukker is a fun, modern line of underwear for men. They have briefs, trunks (which they call boxers), and jocks. They promise that their underwear is styled so that it will make you look and feel great. They jockstraps have a wide rear strap for perfect support. They briefs promise to accentuate everything you've got. And they boxers are styled to fit front and back and they come with a handy condom pocket. As a special, they are offering 15% off selected multi-packs when you purchase them on their website. So check out DF and find your inner Dirty Fukker.

New Advertiser: Groovy Stuff + exclusive discount

I am pleased to welcome new advertiser Groovy Stuff to M.U.B. As a special for M.U.B. readers for a limited time only they are offering 10% OFF all ranges. Just enter coupon code 'mub' at checkout and get your discount. Please support our fabulous new advertiser!

New Advertiser: DGU + new brand Waxx

Welcome to our new advertiser Dead Good Undies. Dead Good Undies is child company of JustHOM. At Dead Good Undies you can find all sorts of great men's underwear and swimwear from brands like HOM, Sloggi, 2(x)ist, Bjorn Borg, Unico, Jameswinston, Obviously and many more including the new brand Waxx. You may be thinking that you've heard of Waxx before, but you probably haven't. Waxx brand underwear is not the same as Wax brand underwear. Waxx is a new underwear concept brand that although French in origin was actually conceived and developed in partnership with British designers. Waxx is also very well known for their sponsorship of extreme sports, thus their underwear is heavily influenced by urban trends and extreme sports themes. The prints are all very colorful and loud. Prints include money, butterflies, stars (shown), skulls, and more. It's very similar to the feel of Core-Point, or like Ginch Gonch on steroids. So check it out!

Exclusive Discount at Core-Point

Core-point is a new advertiser on MUB. As a special for MUB readers, Core-point will give you 15% off when you purchase 1 item and 30% off when you purchase 2 or more items. No matter what you buy, you'll get free shipping. Get all this with the exclusive coupon code "underwearblog". The code will be in operation until the end of April. Core-point is a great line and they are continually improving. They have some awesome looking briefs coming out in April, so be on the lookout for those.

Brand Profile: Tiger Underwear

Please check out our newest advertiser TigerUnderwearStore.Com. This post is well over-due as they've actually been advertising for a bit over a month here on UB. These folks have reintroduced a retro style brief from the 1960's and 70's. Sporting blue dashes on the waistband reminiscent from old school days, these Tiger Briefs are available in either a single or double-seat, bringing back memories of the underwear many of our readers grew up wearing. With 100% cotton fabrics and a full-cut traditional fit, Tiger Briefs offer a design fashion from the past that fits in with the whole retro trend going on today. Everything about this brand is old school, including their site images. It all just adds to the whole appeal of the brand.

In addition, Tiger Underwear is currently running a contest to win an iPod Touch. All you have to do to win is create and post a video to YouTube entitle "Tiger Underwear Contest". The video should highlight your Tiger Briefs and your love of them. For more information on the contest rules, head over to their official contest page.

New Advertiser: MaleStrom

UB is proud to welcome a new advertiser to the site.  Malestrom is a rather unique site.  They are not only interested in keeping you clothed, but they are also interested in your health and well-being.  They have entire sections on their site dedicated to helping keep you in top health and physical shape.  They also offer all sorts of health and beauty products in addition to underwear and other clothing.  So if you have not yet been to their site, definitely head on over and check it out.

In terms of the underwear that they have to offer, they have many brands.  Including, 2(x)ist, Andrew Christian, Artificial Flavor, C-In2, baskit, Justus Boyz, Play, Ginch Gonch, and more!  In fact, they are introducing two new brands to their site.  This is the Taxi line and the Gregg line (Malestrom will be the first online US retailer to sell Taxi).  If you have been reading this site for any amount of frequency, you have no doubt already heard of these brands.  If not, just search the archives.  

Also, as a special added bonus, you can receive a C-In2 2007 Pop Color Jockstrap for free!  All you have to do is order $100 or more worth of any products from the website (before tax and shipping) and you qualify to receive this free gift.  To claim the gift, just enter the code "Pop Color Jock" and enter your desired size and color in the "Customer Notes" section at checkout.  Take advantage of this promotion before it ends on August 4 (2007).  

 please give a warm welcome to our new advertiser.  

New Brand coming soon: dik

dik is a new line of men's underwear that will be coming out this summer. You may have noticed the advertisement in the sidebar and wondered what this dik is, well I am going to clue you in a bit on dik. dik Undergarments Inc. boasts on their website that they will be the latest in the high-end men’s undergarment world and that dik underwear will make a statement about you – uncompromising, unrivaled, and the ultimate in sophistication. They plan to do this by offering seven different styles that will be availble in two different colors, black and white. As co-founder Marcus Luft explains:

"We're going to have seven styles of underwear: classic brief, boxer brief, fitted boxer brief, loose boxer, retro boxer, bikini brief, thong. They will be available in both white and black, plain except for the band. the band will have dik stitched into it (black stitching on the white garment, white stitching on the black garment) going around the elastic, 4cm apart. They will be available in four sizes, S, M, L, XL.

We also plan on having two tshirts, crew and vneck, available in white and black also and the same sizes. The tshirts will have no tag on the neck, instead an imprint on the material. The tags will be on side seams, care
instructions on the inside, dik logo on the outside.

Both the underwear and the shirts will be 95% cotton, 5% elastane (spandex)."

As a special feature, Marcus will be cluing UB readers in on what it is like to start a brand of men's underwear. He will be doing this through exclusive entries on UB. The first exclusive entry from Marcus will be appearing tomorrow on UB. You may also have noticed that Marcus has made a few comments on posts on this blog, so search around a little bit to find those.

Also, be sure to check out the dik site. The first 50 people to enter their email address in the mailing list will receive a promotional offer; those within the first month of opening up who purchase from dik up to $49 will receive free shipping; for those ordering $50 or more for their first order, they can select a free garment of their choice along with receiving free shipping.

So remember to stay tuned for Marcus' special entry tomorrow.

Lots of great stuff at International Jock

International Jock has a lot of great and exciting things going on now. First off, they have just become an advertiser on UB. But that's just the beginning...

• They are currently having 25% off Andrew Christian
• They are offering a very exciting new spring collection from Frank Dandy (shown). I really am loving this collection.
  
• They have the new Artificial Flavor spring collection with over 40 new styles and colors! I'm going to talk about this a lot later, but this is just a teaser. They are now offering all their great products in lots of fun, new, spring colors. And they are also adding one style of underwear to the collection. In addition to this they have launched a line of loungewear, which includes: lounge pants and hoodies.
  
• They also have the new Puma naughty and silver cat editions.
  
• And lastly, they have the new JM swimwear collection.
  

So head on over to International Jock and fulfill all your spring underwear needs.