Friday, March 19, 2010

New Brand: Tu Felix Austria

Tu Felix Austria is an up-and-comer on the men's underwear scene. Hailing from Austria, Tu Felix Austria incorporates traditional design into their underwear and other clothing. Their underwear is inspired by traditional men's lederhosen with a two sided fly and traditional embroidered details. They come in short trunk and long trunk styles. True to their traditional nature, they only come in brown. They have a logo waistband that is partially covered in the front. In essence, they are embellished basic trunks with a slightly reworked fly.

The mission of the brand is to be contemporary, fun, fast, and real while always maintaining a link to Austrian history and tradition. I think the design of this underwear has accomplished that.

These fun undies will add that extra something to any man's wardrobe, but are simple enough that even the most basic-loving man will want to wear them.

I have had the opportunity to try out a couple pairs, so be on the lookout for my review.

1 comment:

JayToday said...

Yeah... not sure about this one.
I see the cultural backlink being a seling point to some Im sure, but honestly, they dont seem at all apealing. They dont even fit the model right...
Hopefully theyre not expensive to at least sell to the "basics" market