Monday, February 25, 2013

Mack Weldon Brings Back Basics - New Brand Profile


Mack Weldon is a new player in the game that's aiming to take the men's underwear world by storm.  Mack Weldon thinks it’s time to get back to basics with, well, basics. At a time when men have become a legitimate fashion consumer force, why are millions still settling for less when it comes to what they wear under all those well-tailored suits and name-brand jeans? It’s a question Brian Berger and Michael Isaacman have been contemplating for some time.  And their conclusion? The creation of Mack Weldon, an online men’s essentials line developed with fit and function at its core, featuring the fundamental pieces that compose the base of any outfit: undershirts, underwear and socks.



“Shopping for underwear is a necessary evil that typically requires going to a department store or mall. Once you are there, it gets worse – a sea of merchandise, loud, flashy colors and inconsistent product that never fits the same,” says Brian Berger, Founder and Chief Executive Officer of Mack Weldon. “As a brand, we want to deliver a superior, more convenient customer experience driven by great product and an online relationship.” While I don't agree that underwear shopping is an evil, I do agree that I want my underwear shopping to be painless and fun!  

The line is exactly what it aims to be, basic.  And that's definitely a good thing.  Mack Weldon aims to make basics that you can depend on.  With a specially formulated 18-hour jersey fabric, underwear and undershirts retain their shape after repeated wear and wash with a minimal amount of shrinkage. For such a basic line, I'm quite impressed with their color offerings.  Definitely worth checking out.  Also their website is just fun.  I've had the chance to try some Mack Weldon, so stay tuned for a review soon!

Wednesday, February 20, 2013

Brief Boys Review Big Boys Boxer Brief


Boxer Brief
Big Boys
Avg. $22 US


Brief Boys Mitchell and Patton review the standard boxer brief from Big Boys, which “conforms to your shape and gives you all the support you need.”



Patton: Let’s start with the obvious. Did they conform to your shape?

Mitchell: I think these would conform to a wide variety of shapes. Thanks to the, let’s say, spacious pouch design, there’s plenty of room, big boy or not. Normally, I don’t find boxer briefs very supportive, but these surprised me. They’re as comfortable as a brief.


P: Agreed. Consumers will be surprised at just how much you can stuff into these things, and yet have them remain comfortable. I think the fabric goes a long way in this, too, as it’s stretchy yet incredibly soft. I’m not big on boxer briefs, either, since they can sometimes feel like pantyhose, but these aren’t suffocating at all, nor do they ride up as the day goes on.

M: I noticed that, too. And there’s not super tight elastic in the legs, either. It was nice not to feel like my legs were losing circulation. And when do you wear pantyhose?


P: The one thing I will say about the pouch, though – and this is just a personal thing – is that it’s more or less an erection generator. There’s a lot more movement, during the day, and it’s a lot harder, if you’ll excuse the pun, to ignore what’s going on down there.

M: Well, I enjoyed the extra freedom, and didn’t encounter any distractions. Though if you’re undressing with an audience, be aware that the fabric is a little see-through. For the more bashful, I’d suggest one of the darker colors.

P: I’m fine with see-through fabric, but when you combine it with that weird crease on the pouch, suddenly it’s not so sexy.

M: Yeah, I’m not sure what’s up with that. It makes you look a little pointy.

P: Seems like it could be a simple fix, too. Either way, this is definitely not a family friendly, or even roommate friendly, pair of underwear. Not much is left to the imagination.

M: Still, though, it’s a simple defect in an otherwise comfortable, flattering pair of underwear that brings out the shower in us all.

P: And the grower, apparently.

 FIT /  Excellent
 COMFORT /  Excellent
 STYLE /  Good
 QUALITY /  Excellent
 VALUE /  Excellent

 BOTTOM LINE /  The perfect choice for guys looking for extra space.



Thursday, February 14, 2013

Valentine's Eye Candy


Happy Valentine's Day guys!  Here's some eye candy to enjoy.  Are you wearing something special today?

Sunday, February 10, 2013

Brief Boys Review TBJON Thong



Thong
TBJON
Avg. $15 US



Brief Boys Mitchell and Patton brave the thong from TBJON, whose garments “enhance and accentuate the male form.”



Patton: Call me cynical, but I think by “enhance and accentuate” they mean “ignore the existence of.”

Mitchell: I think you’re being a little unfair. They don’t ignore the existence of the male form, per se – just what goes in the pouch.


P: Fair enough. But that seems like a major oversight to me, since most consumers of men’s underwear would need to take advantage of a pouch, and this one isn’t much more than a teency triangle of fabric. A very nice fabric, by the way, but not quite enough of it.


M: It does need a little more stretch, or a different design with more adequate space. You’re right, though – it’s a very luxurious fabric. Though the grid texture can be a bit rough if you’re not used to wearing a thong and you have sensitive skin. Overall, though, once I squeezed myself into it, I was surprised by how much I enjoyed wearing it.

P: I’m surprised, too. I couldn’t handle it at all.

M: I’m not so sure it’s all about the front end, anyway. I get the impression that, while this is a Canadian company, it’s targeted more so at the California bodybuilding crowd, where it’s not so much about showing off your package as it is about showing off your muscles.

P: And that it does, but I’d prefer to do both. I guess I’m still on the lookout for a comfortable thong.

 FIT /  Poor
 COMFORT /  Average
 STYLE /  Good
 QUALITY /  Excellent
 VALUE /  Average

 BOTTOM LINE /  A well-made thong for guys who want a tighter fit.

NOTE FROM UMan - In my experience with TBJON thongs, some fabrics are stretchier than others.  The fabric the Brief Boys tried isn't super stretchy, but other fabrics such as this one are.  


Saturday, February 02, 2013

New Singlets from Barcode at UnderBriefs

Sponsored Post

UnderBriefs has singlets from Barcode Berlin! Designed in Berlin and made in Europe, you've liked their jock straps and briefs. Now, UnderBriefs is happy to add the Barcode Berlin Ringer Trikot singlet to its collection. Providing a distinct style and an artistic interpretation of sports and fetish wear, they're available in black/red, white/blue, and red/white. UnderBriefs offers free shipping to customers in the US and Canada.

Friday, February 01, 2013

Calvin Klein Commercial to Debut During Super Bowl

For the first time ever, Calvin Klein is running a commercial during the Super Bowl. The new commercial features model Matthew Terry and is highlights the new Calvin Klein "Concept" line.  This new collection features styles in breathable microfiber and cotton stretch with a new smooth, seamless design.  You can get the collection now from MensUnderwearStore.com.  Above is a preview of the commercial, be sure to watch the big game for the full version.  

What do you think of this new commercial?  Are you excited to see the full version on Sunday?