Monday, July 07, 2014

Sexy Seamen from Modus Vivendi


Modus Vivendi continues the Dreamland series of campaigns for its Summer 2014 collection and this time is taking you to a world of sailors with its Seaman Line

The background images into which the models blend are reproductions of paintings by Yannis Tsarouchis (1910-1989), who is one of the most highly regarded modern Greek painters. His extensive depiction of soldiers, sailors and other men, often curiously described as “vulnerable”, was controversial and some of his exhibits were taken down by censors. It was Tsarouchis who introduced the iconic sailor motive into modern Greek theater. From the content of his images we can also deduce that he was deeply interested in fabrics and clothing and, at one point, he even tried his hand at weaving. 

This brand new line comprises evocative sailor-themed underwear, t-shirts, longsleeves and sleeveless tees. With references to sailor’s stripes, a range of luxury fabrics and a highly distinctive look these new clothes make a strong statement and offer supreme comfort. I'm really enjoying the play between reality and fantasy with this imagery; it's so evocative. Enjoy the eye candy but be sure to also check out the collection at Modus Vivendi's site


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