Tuesday, April 21, 2015
Cazwell is a well-known rapper known for his songs with gay themes and sexy videos. He recently launched a line of underwear called Ice Cream Truck after his hit single with the same name. The line is a collaboration with designer Geoffrey Mac. We had the chance to sit down with Cazwell to discuss the collection, his underwear preferences, and what's next for the rapper. Check out the exclusive interview below.
MUB: Hello Cazwell, how are you?
Cazwell: Good, thanks!
MUB: I'm a long-time fan and follower of your music. Let's get down to business and ask what we all want to know, what underwear are you wearing right now?
C: Well today is long overdue laundry day so I’m actually free ballin’ right now in a pair of basketball shorts. But my whites are in the dryer, so I should have a fresh pair soon :)
MUB: Besides your own line, what would we find in your underwear drawer? Do you have a favorite style? Favorite brand?
C: I honestly have never have been a designer underwear kind of guy. I usually just run to Macy’s and grab a pack of Tommy’s or Calvin boxer briefs. I used to be strictly boxers kind of guy. It wasn’t until last year that I moved up to boxer briefs, lol.
MUB: What prompted you to start this line? What was the inspiration, besides the song of course?
C: We were originally looking at sportswear. We wanted to do some basketball shorts and matching tanks, but then I said let’s just start with one simple product. I always wanted to get into the underwear business, and I did a lot of research with underwear buyers. We bounced back and forth with a bunch of names for it but landed on Ice Cream Truck because I’m associated with that video more than any other and it gave us the opportunity to work with a theme.
MUB: How involved were you in the design process?
C: Very. I love working with Geoffrey Mac. They involved me in every step. It took a long time to figure it out. The things you think are simple like finding the right kind of elastic band to print the design on is actually extremely tedious, and there is a lot of testing involved but we finally got it right.
MUB: Will we be seeing you in "Ice Cream Truck"?
C: Absolutely!! I’m planning the new ad campaign now. You’ll also see some new models. I'm excited about it!
MUB: It looks like the line is selling like hot cakes, or should we say hot pants? Do you have plans for expanding the line? Will you be making other styles like briefs or jockstraps? Or playing off of other slogans or songs of yours?
C: You know I’m already thinking about that! LOL. The next step is dropping a bathing suit for the summer along with the next batch of underwear. This line obviously just started, but I hope to move into jockstraps and boxer shorts.
MUB: What's next for you?
C: Right now I’m casting models for my next couple of videos so if you know of any, send them my way. And YES, they will be wearing Ice Cream Truck underwear…LOL!