International Jock

Monday, February 25, 2013

Mack Weldon Brings Back Basics - New Brand Profile

Mack Weldon is a new player in the game that's aiming to take the men's underwear world by storm.  Mack Weldon thinks it’s time to get back to basics with, well, basics. At a time when men have become a legitimate fashion consumer force, why are millions still settling for less when it comes to what they wear under all those well-tailored suits and name-brand jeans? It’s a question Brian Berger and Michael Isaacman have been contemplating for some time.  And their conclusion? The creation of Mack Weldon, an online men’s essentials line developed with fit and function at its core, featuring the fundamental pieces that compose the base of any outfit: undershirts, underwear and socks.

“Shopping for underwear is a necessary evil that typically requires going to a department store or mall. Once you are there, it gets worse – a sea of merchandise, loud, flashy colors and inconsistent product that never fits the same,” says Brian Berger, Founder and Chief Executive Officer of Mack Weldon. “As a brand, we want to deliver a superior, more convenient customer experience driven by great product and an online relationship.” While I don't agree that underwear shopping is an evil, I do agree that I want my underwear shopping to be painless and fun!  

The line is exactly what it aims to be, basic.  And that's definitely a good thing.  Mack Weldon aims to make basics that you can depend on.  With a specially formulated 18-hour jersey fabric, underwear and undershirts retain their shape after repeated wear and wash with a minimal amount of shrinkage. For such a basic line, I'm quite impressed with their color offerings.  Definitely worth checking out.  Also their website is just fun.  I've had the chance to try some Mack Weldon, so stay tuned for a review soon!

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