Saturday, April 06, 2013

New Brand Alert: Ken Wroy


Ken Wroy is a trendy new men's underwear line.  Founded by Vasumathi Soundararajan, who has a background in fashion design, the collection is inspired by New York city's spirit of being bold, stylish and electrifying- which comes through in the funky designs and colors of the trunks. The collection has 7 designs for the 7 days and moods of the week. 

Vasumathi tells us they launched in New York as a response to popular anecdotes. Too many (men and women) reported that their partners wore cool clothes and classy suits, but when that came off? Oh Horror! The men's underwear choices were so drab and predictable. They wanted to "fix" that by breaking up the monotony of boring men's undies. Now honestly we've heard this before, so it will be interesting to see what Ken Wroy brings that others haven't.

We think Ken Wroy has made a great start with their fun, funky prints.  And we've got our hands on a pair and they are quite comfy, with oh-so-soft fabric.  We are excited to see more from Ken Wroy soon.  We think a brief is in order as we are often partial to that fit.  

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