International Jock

Sunday, September 06, 2015

The New Face of Hilfiger: Rafael Nadal

Tommy Hilfiger has long been a staple in the men's underwear world, but at least in my mind they've been relegated to department stores and discounters like Marshall's. I'd never consider Tommy undies fashionable before. They've been basics at best that have stood the test of time, but had very little innovation.

But now Tommy Hilfiger has revamped their men's underwear line, and they've brought on pro tennis star Rafael Nadal as the face of the campaign. The new line is sleek, with a revamped waistband and minimal seams. For the first time in a long time, Tommy underwear actually looks modern. I'm actually a little curious to go out and try some. The new range comes in trunks, boxerbriefs, and briefs and hovers around $30 a pair.

Be sure to check out the sexy commercial below featuring Nadal. If this doesn't make you want these undies, I don't know what will!

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