According to
this article at People UK "the Daniel Craig effect" has had a huge influence on sales in men's underwear. People are snapping up padded underwear so they or their men will look their best. According to David Walker-Smith, head of menswear at Selfridges in London's Oxford Street, "We've seen a 150 per cent increase in sales of men's underwear this month - and tellingly the best seller has been the package enhancing
Aussiebum Patriot pant." Wow, that's quite an influence. I'm not sure how credible the source is, but it's something that I never thought about. It really is amazing how much influence celebrities have over the people who idolize them. It's really interesting how just a few images (shown) of a hunky celebrity in tight swimwear can cause such a surge in underwear purchases. It's something to think about.
Ever since Daniel Craig (shown below in case you don't remember) emerged from the sea wearing a pair of Grigio Perla swim trunks in last year's James Bond flick Casino Royale, underwear retailers and blogs sites have been receiving numerous inquiries as to where La Perla can be purchased. Finally we have an answer, International Jock! They currently have a wide variety of luxurious Griogio Perla underwear in stock, with swimwear arriving early next Spring.
According to this article at People UK "the Daniel Craig effect" has had a huge influence on sales in men's underwear. People are snapping up padded underwear so they or their men will look their best. According to David Walker-Smith, head of menswear at Selfridges in London's Oxford Street, "We've seen a 150 per cent increase in sales of men's underwear this month - and tellingly the best seller has been the package enhancing Aussiebum Patriot pant." Wow, that's quite an influence. I'm not sure how credible the source is, but it's something that I never thought about. It really is amazing how much influence celebrities have over the people who idolize them. It's really interesting how just a few images (shown) of a hunky celebrity in tight swimwear can cause such a surge in underwear purchases. It's something to think about.