Earlier this year H&M launched a range of undies in cooperation with David Beckham. Honestly I thought the range would never take off. But I was wrong, not only has it taken off, they are now doing a HUGE marketing campaign involving large silver statues of the Becks. From now until August 31, nine 11-foot-tall statues of the soccer superstar are stationed across New York City (6 statues), LA (2), and San Francisco (1). The statues are certainly inspired by Michelangelo's David and are modeled after the H&M campaign shots for the line. Unlike the original David statue though, these (of course) have Beckham wearing his signature underwear.
To further involvement, H&M will give away a $1000 shopping spree. To win, you just have to take your picture with one of the statues and upload it to Instagram with the hashtag #HMBeckham. So there you have it.
What are your thoughts on the new Beckham statues? We'd love to see your pictures with the statues!