(jock·strap - noun - ˈjäkˌstrap)
"A support or protection for the male genitals, worn esp. by athletes."
And also an exceedingly fucking sexy undergarment choice. (This added definition has not yet been approved by Merriam-Webster.)
The jockstrap has come a long way since its inception in 1874 by the Bike Company (who still manufactures jockstraps to this very day)! Originally designed for bicyclists and, as stated above, largely worn for athletic purposes, we have since reaped the benefits of the growing popularity and selection of the "fashion jockstrap."
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Almost every major underwear designer now has a collection of jockstraps to choose from. And some exceptionally rad companies have been popping up in recent years putting extra emphasis on their jocks, such as the glory that is New York-based company Nasty Pig (which was also my nickname in college.... Okay, that's not true, but I wish it was).
I encourage every man, gay or straight, to own at least a few jockstraps. Straight men should be aware that there are a slew of women in the world who love seeing a man's ass in a jockstrap or a thong and will squeeze and slap it with more zeal than the gruffest rugby player after a victory.
Not only do they look hot, but they can also offer great support. They can bring that package you're undoubtedly so in love with front and center. I find that C-in2 and DT do the trick on this one magically well. And jockstraps can also offer a bit of lift to those cheeks of yours.
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Jockstraps are also a wonderful choice to make during the hotter times of year. It obviously allows for a lot more breathability. Especially if you get one that's made of mesh. Andrew Christian's mesh air jock with "show-it technology" is one I highly recommend (also because of the aforementioned package amplification).
Now, among the gay community, the sexual lure of the jockstrap is a bit more obvious. It's like putting a spotlight on the goal. Now, that being said, I've encountered a number of people who associate "jockstrap" with "bottom." Not true. Watch more porn (yes, I just said that to gay men as if I needed to). Jockstraps are sexy no matter what your preferences are. I frequently wear them and I'll leave my preferences completely to your imagination. ... You're welcome.
I love wearing jocks. Yes, I'm wearing one right now as I write this. Wearing a jockstrap out and about (especially to work or on interviews, etc.) makes me feel sexy, confident, and is like my little secret that I carry with me throughout the day. Although, that secret tends to be let out after enough Stoli.
Some superior designers, in my ever-so-humble opinion, to turn to when purchasing jockstraps: C-in2, Andrew Christian, DT, ES Collection, Timoteo, and Nasty Pig, among others.
So there you have it. The powerful forces behind the Men's Underwear Blog asked me to rant about jockstraps and I have done so. Now do yourself a favor, go buy one, look at your ass and package in a mirror, and thank me later.
Smooches, gentlemen, and thanks for reading! Love ya!