International Jock

Saturday, June 01, 2013

NY Times Talks about Shift in Underwear Ads

Watch this video from the New York times about a shift in men's underwear advertising.  They discuss a shift from the hyper-sexualized male ideal to a more relatable guy in underwear advertisements.  Have you noticed this shift?  I think I've definitely seen a change in some underwear advertising recently.  The ads are more quarky and fun and not as much about the sex.  But then again look at Andrew Christian; the sex is definitely still out there.  The truth is and always has been, sex sells.  So sure maybe some companies are switching up underwear ads, but does it work?   What sells you (or doesn't sell you) on underwear when you're shopping?  Let's get the conversation rolling boys.  

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