In an effort to be relevant this holiday season, Kmart just released a new holiday ad in which male models drop trou to reveal their Joe Boxer boxers. They then proceed to do a rendition of "Jingle Bells" using their balls as bells (in the style of a bell chorus). How clever. The ad is a little cheesy at best, and the models sadly keep their shirts on. So all you get to see is a lot of leg, and models awkwardly swinging their hips. Too bad they aren't wearing briefs, or at least some variety of styles. Seriously, I don't think boxers are nearly as ubiquitous anymore as this ad would have you think.
What are your thoughts on this attempt at a sexy holiday ad from Kmart? Hot or not?