New Collection: I LOVE - by Ginch Gonch

Ginch Gonch has done it again! The new Ginch Gonch collection is called the I Love collection and will include 12 different things that we all love. They will be launching a new style every month. First up is the I Love Boys and I Love Girls styles (whichever you prefer). The new collection includes a fun, new re-worked logo waistband that is super soft and comfy. The next style in the collection will be launching soon, stay tuned for a very special sneak peek and a chance to be the first to get your hands on the new Ginch.

New Brand/Arrival: Bum Gear

Bum Gear is a relatively new brand of underwear. Their styles embody traditional masculine aesthetic with a touch of the unexpected. They have a number of different collections, but their most prominent is the mesh line (shown). The mesh line encompasses the traditional bold, masculine waistbands and detailing that are typical of men's underwear, but adds an element of surprise with the bold, transparent fabric choices. Sheer underwear is not new in the men's underwear world, but this is the first time I've seen sheer fabrics combined with traditional masculine detailing, making for a very sexy, masculine look. The line comes in boxerbriefs, jockstraps, briefs, and thongs in an array of colors. There is no online store on the Bum Gear website, but they have recently arrived at ABoyStore where they retail for $24-$28 USD.

Last Day to Enter!

Today is the last day to enter the Baskit contest. So send your photos of you in your underwear in ASAP if you haven't already. And remember, if you've already entered you can still enter again (once per day). You have until midnight EST to enter. Here's all the details, good luck!

Bjorn Borg - A Review

Today I'm going to review some Bjorn Borg briefs. Bjorn Borg was a Swedish tennis legend, now after retirement he has focused his attentions on creating a fashion line in which underwear plays a prominent role.

I was sent a pair of his fun stretch briefs in opaline green. These briefs are what I would call basics with some flare. They have modest full coverage but they come in lots of fun colors. These are the kind of briefs that you can wear to the locker room and not feel completely exposed in, but you'll still feel stylish and fashion forward. They fit snugly but still allow for freedom of movement and comfort throughout the day.

One of my favorite parts of these briefs is the attention to detail. The leg holes do not have elastic bands around the edge as many briefs do, but instead have a special stitch to ensure that the legs stay in place and prevent gaping. The briefs are sewn with a five-panel construction with one large panel across the butt, one panel on each side extending to the pouch, and a two-panel pouch design. All the panels are sewn together with a flat stitch in the same color as the fabric to create a smooth appearance and smooth, comfortable feel. Like I mentioned earlier, these are modest briefs and the pouch reflects that. It does not draw attention to your crotch, but it allows enough room so that you fit comfortably.

I find myself using the term 'comfortable' a lot in this review, and these briefs really are all about comfort. They are perfect for sports or everyday wear. They provide the support you need to get through the day and they give you enough coverage so that you stay comfortable and they remain in their proper place all day.

Now the seal on the deal is that these briefs are not just comfortable but they are also stylish. They come in a broad array of bright, fun colors with bold, fun waistbands. The particular pair that I tried was lime (or opaline) green with a black and red logo waistband. But they also come in stunning blue with a green waistband and more neutral colors like black with rainbow waistbands. These are currently on sale at the Bjorn Borg site for $9.99 (USD), although the color I have is no longer available from their site (you can get it at Freshpair, however for $18 USD).

These briefs are the perfect thing to wear when you know you are going to be someplace where your underwear will be seen and you still need to look respectable (like a locker room). They will keep you covered, but still let everyone know that you have style. And for $10 a pair, you really can't beat it.

MY RATING:
Overall, I give the Bjorn Borg briefs a total score of 9 based on the following criteria:
FIT -- 8 (out of 10) - Very modest, full-coverage. Snug, but not too snug.
COMFORT -- 10 (out of 10) - Very comfortable, perfect to wear all day.
STYLE -- 7.5 (out of 10) - Basic, but stylish.
QUALITY -- 10 (out of 10) - Very well made, great attention to detail.
VALUE -- 10 (out of 10) - Seriously, where else can you get such quality briefs for $10?

********** 9

X Marks the Hot--A Review

Calvin, you’re back. And you look better than ever.

Since the 1990’s, Calvin Klein has been the trail blazer for men’s underwear as fashion statements. Every innovation in men’s underwear has Calvin Klein’s fingerprints all over it: from boxer briefs, to over-sized signature waistbands, to the incorporation of metallics. Calvin Klein is a monolithic force in underwear, catering to every taste and preference from loose cotton boxers to slinky cotton/lycra thongs

As the brand innovates, it also retools, reinventing older lines, like my beloved “Body” line or the “Pro Stretch” line (think red waistband). At first glance, I thought that the “X Cotton” line of basics I was taking out for a test drive today would be a retake of the CK XT line, which I have to admit I was not a huge fan of.

So, as I took them out of the box, I was bracing myself for what I would pull out. The first thing I realized that they were made of a MUCH softer material than the XT line. They were also lighter and felt much more like a natural fabric than the garments of the XT line did. Only then did I realize that maybe I needed to switch paradigms because I was in for a whole new experience with the CK X Cotton trunk I had in my hot little hands.

The garment is fabricated primarily from cotton (55%), but is also contains modal and elasthene in almost equal proportion (45%). The result is a very stretchy garment that provides the contour hugging properties of synthetics but with the breathability of a natural fabric. In one word: HOTNESS.

Almost as alluring as the fabric, is the design aesthetic of the garment itself. More than anything else, I really like the nod to modernity and masculinity that the garment makes. The signature on the 1 ¼” black waistband is written in a dark, aqua-like color (CK calls it “tempest”) all the way around in chunky block sans serif letters. It’s a nice departure from the usual way CK incorporates its wordmark into the waistband of its undergarments. Available in black, white, and tempest (all colors feature the black waistband with tempest writing), the CK X Cotton is a bold new addition to CK’s repertoire. It also comes in hip brief, micro brief, and boxerbrief styles.

When I received the garment from Bare Necessities, I literally tore the package open to retrieve its contents. After closing the door to my office (I love underwear, but not enough to be cited for flashing my colleagues) I slipped the trunks on and wore them for the rest of the day. I’m happy to report that though I’m a briefs kind of guy, the trunks were super comfortable. They fit true to size for a North American medium (waist sizes 32-33-34). Though, they are stretchy enough that I’m sure that you could size down if you wanted an even closer fit. I’ve got pretty trained thighs, which is why I prefer briefs, but the legs of the trunks stretched without being restrictive. Same goes for the super soft jacquard waistband.

My only small criticism is the logo element attached to the front of the waistband. It felt like an afterthought and design-wise, seems a little discordant from the rest of the waistband. Other than that, I’m a very, very, happy boy with my CK X Cotton trunks.

The CK X Cotton line is brand new, you're reading about it here first! You can get it now at Bare Necessities.

Overall, I grant a score of 8.4 to the CK X Cotton Trunk based on the following criteria:
COOL FACTOR -- 9 (out of 10) – It’s the newest and hottest thing from CK
WEARABILITY -- 10 (out of 10) – I could easily wear these all day (and all night)
QUALITY -- 8 (out of 10) – No loose threads, clean stitching, quality manufacturing
HOTNESS -- 9 (out of 10) – You’ll be an undy rockstar when you sport these, they’re masculine and chic all in one garment
VALUE -- 6 (out of 10) – They’re Calvin’s latest, so you’ll have to pay premium price from them ($26 USD a pair).

Exclusive Contest: Show Us Yours, We'll Give You Ours

EDIT 2/11/10: The contest is now closed. Winners will be announced soon!
Hey guys, here's the contest you've all been waiting for. For one week /baskit/ will be giving away one pair of underwear a day to one lucky MUB reader. In order to win you must send us a photo of you in your favorite pair. Our favorite photo from each day will get the pair. It's as simple as that, you show us yours and we'll give you ours! You may enter once each day of the contest period, but you must submit a different photo. And that's not all, one lucky guy from the winners will also be drawn as the grand prize winner to receive a $50 gift certificate to baskitwear.com. So come on guys, send your photos to underwearblog - at - gmail.com with the subject line 'I want baskit' (you must enter this subject line otherwise our system will not recognize your email as an entry).

It's pretty simple, so what are you waiting for? There's just a couple rules to keep in mind:
-No exposed bits (we have to post these on the site)
-1 entry per day, solo shots only
-the photo can be of any brand of underwear, not just /baskit/
-enter only your own photos, not your friends or net shots (if we doubt it's you we may ask for verification)
-Entry times will be calculated off of EST.
-The entry period 2/3/10 - 2/10/10.
-Decisions of the judges are final and are subjective.
-Your entries will become the property of MUB and /baskit/ and may be posted on this site even if they do not win.
-There will be seven winners.
-MUB and /baskit/ reserves the right to change the rules as needed.

* Note, entries made today (2/3/10) will be judged in the pool with entries made on 2/4/10 and you may not enter twice over the two days.

In need of a new pair...

These photos were sent into us by Andy B. during the Piado contest. This guy is desperately in need of some new pairs. He said that there was a long story behind the holes, but never emailed me back with the story. I know that I for one am intrigued, how do you manage to destroy your underwear so badly? Any thoughts?

Is your underwear looking equally bad? Are you in need of a new pair too? Well you're in luck because we're going to be launching a major contest shortly where you can enter to win free underwear. You'll need to submit a photo of you in your underwear to win, so get those ready now! Good luck!

Cocksox: Australia Day Sale

Rip off Cocksox - up to 30% off - from now until February 1st in honor of Australia Day! The prices are marked in the site to reflect the discount. Check it out now!

Share the Love with aussieBum

This Valentine's Day aussieBum is bringing you limited edition Valentine's underwear in boxer and brief styles. The prints include fun and cheeky prints of rabbits doing what they do best, if you catch the drift.

So this Valentine's Day get yourself in gear by sporting these hot and sexy undies - your lover will know exactly what you want to do.

Valentine's Day Pantz

Valentine's day is coming up soon. Why not spend this one in pantz from Life Iz Pantz. The multipurpose-wear is perfect for underwear, swimwear, lovewear, gymwear, practically anywhere. So this Valentine's day get you or your loved one some Pantz!

Upcoming Contest

Hey guys, I just want to let you know that we have a very exciting new contest coming up soon where you will be able to win free undies every day from a major underwear company. More specifics to come later, but I just wanted to alert you to this because the method of entry will require photos of you in your favorite knickers. So open up those underwear drawers and show us what you've got! Get those photos all ready for the contest when it launches!

Free Jocks from Audace!

Advertiser Audace is giving away free jocks to MUB readers. All you have to do is make a minimum purchase of $19 at Audace and then enter coupon code MUBJOCK19 at checkout and they'll include a free jock in your order! Don't worry about specifying your size, they'll throw one in that matches the other sizes in your order. Hurry, this is a limited offer to while supplies last (first 30 buyers from MUB). So act fast!

EDIT: The coupon code was done for a bit earlier today, but it should be working fine now (email me if you have any trouble). Also, as an apology for the coupon code problems, Audace is making the coupon give you a free jock AND $1 off your purchase!