Brand Notice: Nation Up North

Nation Up North is a brand that has been recently brought to my attention. The brand was started Denmark in 2004 by Nanna Trier who was inspired by “The gap [she] found in [the underwear] market... to create the perfect fit, combined with first class material and attention to detail.”. Although this brand has been around since 2004, it has just recently been brought to the US. Here's how that happened:

In the summer of 2006 Eric Konz, a Las Vegas entrepreneur, wandered into a boutique shop in Madison, Wisconsin and picked up a pair of Nation Up North underwear. “I tried them on and it was the most comfortable pair of underwear I’d ever owned,” said Eric. He wasted no time contacting Nanna in Denmark and they put together a strategy for launching Nation Up North™ in the USA exclusively through the webshop.

Nation Up North has been popping up all over the place, and it continually gets bigger. They have even developed a sponsorship of UFC and WEC (World Extreme Cagefighting) fighter, Alex Karalexis. This is a brand that really does appeal to a spectrum of men. The line promises a stylish, timeless, quality product that every man can relate to and enjoy. So we'll have to see how well NUN lives up to its promises. I just sent out my sample request, so I should be getting a review up sometime in the coming months.

The line currently comes in black, red, white, and grey trunks. Although the site promises more soon. The underwear is towards the higher end of prices at $27 a pair, but if it lives up to all of its promises then it is well worth the price. To find out more about how they fulfill their promises with the product, read this page on their web site.

If you have had any experience with NUN underwear, I welcome you to share your experiences in the comments section of this post.