Introducing B*Boy underwear

B*boy is a new brand of men's underwear created by William Baker. William Baker is mostly known for his 13 year career as Kylie Minogue's Creative Director and stylist, but he has also worked with the likes of All Saints, Geri Halliwell and Victoria Beckham.

B*boy offers an extensive and eclectic range of men's underwear and men's swimwear. Their underwear line includes stylish briefs (with button fly, normal fly, and no fly), boxerbriefs, jocks, and singlets. There are three lines of underwear: classix, basix, and sports. I especially like the looks of the sports line, the look is very innovative. And the swimwear line includes many different styles of swimwear as well as beach wear.

Their website is fun and fresh and includes many fun pictures of models wearing B*Boy underwear. Their underwear is a cotton/lycra mix, so they should hold up well for active lifestyles. It retails on their site for around £20 each (that's about 40 USD). I would suggest that you check out this cool new line. Remember, you heard about it here first! Stay tuned for a review soon.