So I briefly mentioned Lick brand underwear in passing in my holiday gift guide. Today I'd like to tell you a bit more about the brand and review their jockstrap. Lick brand has four lines: Leisure, Individual, Classic, and Kinky. When put together, the first letters of each line spell Lick, which I find very clever. They also implement this into the waistband of their undies by highlighting the letter of the collection that the particular pair comes from (so on the Kinky collection undies the 'k' is highlighted on the waistband). Lick's big claim to fame is that they have a new patented pouch design that claims to "cradle" your extremities just right. While many brands claim this, you will see below that this actually may be true. So without further ado, let me tell you about my thoughts on their "Kinky" collection jockstrap. I tried it in pink but it also comes in black and white.
So what's there to say about the fit of a jockstrap. It's just a waistband and pouch with two elastic bands across your ass, right? Well not entirely. Surprisingly there's actually quite a number of different ways to cut a jockstrap, and Lick has done it right. They've implemented a relatively large pouch into their jockstrap. I've found that most fashion jocks have ridiculously small pouches that are impossible to stay in, especially when your junk gets excited. But with Lick this is not the case. They've incorporated a substantially sized pouch that is roomy enough to hold any man's junk in place (flaccid or otherwise). But it is not so big that it looks ridiculous. Then they have put thin, colored straps across the back. Now I don't have the largest ass in the world, so often with jockstraps I find that the straps are too long to be tight against my butt, thus making the entire pouch too loose. But these straps are a good length for me, but will also stretch comfortably to accommodate larger assets.
Now these are definitely what I would call fashion jocks, I wouldn't recommend you wear them for protection in sports. But they do their job and hold everything in place nicely and they're awfully comfy with their 95% cotton/5% Spandex blend. The straps do not cut into your butt as is sometimes the case with jocks. The large pouch also is great because it stays in place and doesn't make your junk feel squashed.
This fashion jock truly has style. I tried it in pink which has a lot of style. The black and the white are much more basic. The waistband is white on all the colors, so it makes for a nice contrast on the pink and black pair. The straps, however, match the rest of the jock. The waistband is wider than many, but not too wide. Overall, they have a very fun, almost retro feel to them. The pink is quite bright and a little out there, so you can't be shy about wearing them. But then again, wearing fashion jocks in general requires you to be a little out there.
These are well made and hold up good to multiple washes. The color is also as bright and vibrant as ever with no signs of fading. At £12 a pop (about $20 USD), these are moderately priced. They're maybe a little over-priced for something so basic. But you will be hard-pressed to find this degree of comfort in another fashion jock.
MY RATING:
Overall, I give the Lick "Kinky" Jockstrap a total score of 9 based on the following criteria:
FIT -- 10 (out of 10) - Not your average jock. Ample room in the pouch to accommodate everything.
COMFORT -- 10 (out of 10) - No cutting. Large pouch makes for comfy, all-day wear.
STYLE -- 9 (out of 10) - Basic with a little retro flair. But they are jocks so they're out there.
QUALITY -- 9 (out of 10) - Well made, bright colors do not fade.
VALUE -- 8 (out of 10) - Moderately priced, but hard to find an equally comfortable fashion jock.
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