Nasty Pig - Power Struggle Campaign

Sexy underwear and fetish gear label Nasty Pig has debuted a series of sexy new TV commercials. These commercials debuted during RuPaul's Drag Race on VH1 and are now on YouTube for your continually enjoyment. Don't you just want some Nasty Pig now?

Watch Hunky Models Strip Down for some Cheap Undies!

We all love a good pair of undies, but sometimes we don't want to spend an arm and a leg for them. But at the same time we don't want to sacrifice style for our budget. Enter Cheap Undies, they've come to the rescue of men everywhere with stylish, cheap underwear. For a long time now they've been selling brands you know and love at a discounted rate, now they've come out with their own branded collection of undies for less.
Watch this fun, sexy video of male models fighting to get their hands on (and their packages in) some Cheap Undies. This is a must watch video and it features drag icon Willam Belli. 

Choosing Male Models for NYFW

With New York Fashion Week in full swing, what better thing to talk about than choosing male models for the runway?  Especially the underwear and swimwear models.  Check out this fun video from renowned swimwear designers Parke & Ronen on how they choose their models for the runway.  Lots of eye candy!

Marek + Richard Launches new "Game Boyz" Collection

Get into the game with Marek+Richard's latest selection inspired by classic arcade themes.The Game Boyz Collection features an electro-funk color scheme with front to back color blocking. The digital side piecing makes the seams pop, and the clear M+R tag adds a final touch of electronic detail. As always, the underwear features a contoured pouch that stores your JOYSTICK in just the right place. Get yourself a pair before it's GAME OVER.

Here's some eye candy from the shoot with adult models Jake Genesis and Seth Knight for your enjoyment.

AC's Jock Strap Cowboys

As previously reported, Andrew Christian has been making some pretty hot videos lately.  Check out their most recent video featuring their "Jock Strap Cowboys" AC model Quinn Jaxon, porn star Brent Corrigan and a couple other hotties.  The boys play cowboys (well more farmboys) just playing around in nothing but their undies (of course).  And once you've watched the video you can head on over to AC to purchase the new styles featured for 20% off using coupon code "20JOCKSTRAP" (code good through the end of the month of July).  Enjoy!

Andrew Christian Models hit the Streets of Amsterdam

Last week Andrew Christian models walked the streets of Amsterdam to promote the AC brand and their store in De Negen Straatjes area of Amsterdam.  They escorted designer Andrew Christian to the store where national TV network RTL came to capture it all.  To see the video click here (unfortunately it's not embeddable).  There's a lot of Dutch (I believe that's the language) in the video, but the interviews with AC are in English.  Enjoy!  

 

Armani Exchange underwear in Action

A while back ago I told you about the launch of the new Armani Exchange line of underwear. But I didn't tell you about the real launch. In major cities where Armani Exchange outlets are located they had live male models strut their stuff in the new underwear. All purchases made on the launch day benefited a charity that is helping to rebuild New Orleans. So for more of the live male models view the video above. For the behind the scenes view of the advertising campaign, view the video below. [Note: Videos not available in feeds].

2(x)ist models serve New Yorkers free coffee!

June 19, 2007 - Just this morning, between the hours of 7am and 10 am, some of New York City’s hottest male models/ Broadway Bears served free cups of coffee to wake up New Yorkers coming out of Penn Station. The models donned pieces from what is predicted to be one of 2(x)ist’s most sought after collections, the fall 2007 Carbon collection. What a nice wake-up call.

Because most New Yorkers can barely wake up without a cup of coffee each morning, 2(x)ist felt that a FREE cup served by a man in underwear would be the equivalent of a triple shot of espresso!

They were right! The following are some of the humorous responses from New Yorkers who were in high spirits with the sight of beautiful men in underwear first thing in the morning:

· “The LORD has found me today!” exclaimed an excited 30-something-year-old woman on her way to work. “You boys certainly know how to make someone’s day!”
· “Forget the free coffee, talk about a FREE show!” exclaimed another woman.
· “The coffee isn’t the only thing that’s steaming hot out here!” screamed another.

In addition to women, dozens of men were lining up for the free coffee and some were even flashing their underwear to show that they were wearing 2(x)ist. The free service was also in conjunction with Gay Pride Week as 2(x)ist is a leading brand in the underwear industry with both male and female fans of various backgrounds, cultures and ethnicities. Celebrity followers include Justin Timberlake, Demi Moore, Nick Lachey, Fergie, Ashton Kutcher, Eve, Omarion, Dave Navaro, Usher, and many more!

Sorry I didn't let you know about this sooner. But hopefully some of you local New Yorkers had a chance to see this. If you did, please share your story in the comments section.

The Ginch Gonch Boys

Former adult industry icon Benjamin Bradley and international cover model Ethan Reynolds have signed a contract with Ginch Gonch as the Ginch Gonch Boys.

True to founder and creator Jason Sutherland’s mission, the company will continue its in-your-face marketing campaigns focusing on sexual repression, fanatic religious dogma and the ignorance that perpetuates AIDS in the gay community and in third world countries worldwide.

Indeed, the Ginch Gonch boys are part of that plan. Like Ginch Gonch, longtime partners Bradley and Reynolds rely on playful sexiness and intelligence to make sense of the world. As the Ginch Gonch Boys, they will draw from both characteristics as they help tackle serious issues, all while embracing the company’s motto: “Live Like a Kid.”

Andrew Christian on TV

In this video Andrew Christian is interviewed on a Las Vegas TV station during MAGIC. Although he doesn't really talk much about underwear or show underwear, he does talk about an interesting trend in underwear. It's the big thing to wear swimwear as underwear if you are planning on spending the day at the beach or if you live in an area where swimming is always a possibility. In this video, all of the models are wearing swimwear as underwear, including the incredibly cool pair that has a special place for storing your iPod.

Underwear Models at the Oscars

Tonight was the Academy Awards. No, no, no one dropped their pants. But there were (at least) two men present who are both men's underwear models, and both for Calvin Klein. The first is Mark Wahlberg (shown), who I'd like to mention as a rapper and on the cover of U.S.A. Weekend for today proudly flaunts his boxers (OK well the cover on USA Weekend was just a peek, but you could tell). The second is Djimon Hounsou (nominated for best supporting actor in "Blood Diamond"), a little unexpected, right? Well according to this New York Times article he will be the upcoming Calvin Klein Steel line in August. I have never heard of this line before, but I can't wait to find out what it's like, so I'll be on the look-out for that and be sure you all know about it when it comes out. Hounsou says that "Representing such an iconic American brand like Calvin Klein Underwear signifies to me that I have been accepted,”. It is true, CK has become an icon in the men's underwear world and in American culture in general. Just thought this was a timely piece.