2(x)ist models serve New Yorkers free coffee!

June 19, 2007 - Just this morning, between the hours of 7am and 10 am, some of New York City’s hottest male models/ Broadway Bears served free cups of coffee to wake up New Yorkers coming out of Penn Station. The models donned pieces from what is predicted to be one of 2(x)ist’s most sought after collections, the fall 2007 Carbon collection. What a nice wake-up call.

Because most New Yorkers can barely wake up without a cup of coffee each morning, 2(x)ist felt that a FREE cup served by a man in underwear would be the equivalent of a triple shot of espresso!

They were right! The following are some of the humorous responses from New Yorkers who were in high spirits with the sight of beautiful men in underwear first thing in the morning:

· “The LORD has found me today!” exclaimed an excited 30-something-year-old woman on her way to work. “You boys certainly know how to make someone’s day!”
· “Forget the free coffee, talk about a FREE show!” exclaimed another woman.
· “The coffee isn’t the only thing that’s steaming hot out here!” screamed another.

In addition to women, dozens of men were lining up for the free coffee and some were even flashing their underwear to show that they were wearing 2(x)ist. The free service was also in conjunction with Gay Pride Week as 2(x)ist is a leading brand in the underwear industry with both male and female fans of various backgrounds, cultures and ethnicities. Celebrity followers include Justin Timberlake, Demi Moore, Nick Lachey, Fergie, Ashton Kutcher, Eve, Omarion, Dave Navaro, Usher, and many more!

Sorry I didn't let you know about this sooner. But hopefully some of you local New Yorkers had a chance to see this. If you did, please share your story in the comments section.