A while back ago I told you about the launch of the new Armani Exchange line of underwear. But I didn't tell you about the real launch. In major cities where Armani Exchange outlets are located they had live male models strut their stuff in the new underwear. All purchases made on the launch day benefited a charity that is helping to rebuild New Orleans. So for more of the live male models view the video above. For the behind the scenes view of the advertising campaign, view the video below. [Note: Videos not available in feeds].
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