International Jock

Tuesday, July 28, 2009

Brand Profile: Bone Wear

Bone Wear is a fairly new brand that hails from South Africa. In fact, Bone Wear is the first and only international underwear label from that country. The product is locally designed by Wilco Stemmett and is also manufactured on site in South Africa.

Bone Wear underwear comes in many styles including: square boxers, athletic fit boxers, access briefs (with fly), classic briefs (without a fly), tight fit briefs, and tight fit boxers. Bone Wear incorporates bold graphic prints and fashionable cuts into their designed. And it's all topped off with a Bone Wear logo waistband. So with all the different combinations of prints and cuts there's sure to be something for everyone.

Bone Wear also makes shirts, swimwear, and sleepwear (the newest addition to their line-up) so check those out as well.

This year Bone Wear has had the honor of being the official supplier of swimwear and underwear to the 2009 Mr. South Africa Pageant.

Bone Wear is still currently working on their own online shop, but you can purchase their products at Dead Good Undies, Deal By Ethan, and Global Guys Gear. Their briefs retail between $18-$24 USD and their boxers retail for just under $30 USD at Deal By Ethan. Stay tuned for a review in the near future.

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