International Jock

Friday, July 31, 2009

Bjorn Borg Event

New York - Last night at the Peter Eliot store in Manhattan, New York an event was held to celebrate the launch of the new Bjorn Borg line. The party was a benefit party to raise funds for the Widow's and Children's Fund - an FDNY charity. Firefighters from the 2010 City of the Brave pin-up calendar served as models for the new line (the new calendar goes on sale in August).

Bjorn Borg was a Swedish tennis legend who has now turned to fashion design. So in fitting tennis style the models played table tennis at the event.

The event was a huge success. Especially when store owner Eliot Rabin dropped trou to show off his Bjorn Borg gear to all the guests.


Anonymous said...

That man with the cowboy hat has the nicest buns of them all. And he is showing them off for a great cause.

Victor C said...

Great cause and a cute way to celebrate/promote it!

I've always found Bjorn Borg to have really fun designs and the atmosphere at this benefit definitely match it. Eliot Rabin's strip act puts the icing on the cake. ;)

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