International Jock

Wednesday, October 28, 2009

All Full of Piss & Vinegar - New Brand

Today we bring you a new brand, Piss & Vinegar. The brand is a take off on the expression "full of piss and vinegar"; the brand is all about following your passion. Piss and Vinegar is the brain child of Jason Sutherland, the man who brought you Ginch Gonch in 2003 (the brand has since been sold). And he's back again to bring you more "fun-derwear".

Piss & Vinegar is more grown-up than Sutherland's past creations. The underlying message is to encourage guys to live life to its fullest and appreciate all that it has to offer. The idea is to "grab life by the balls".

The first collection that they will introduce is the "I Love..." collection which includes the "I Love Jesus" design (shown above) and the "I love girls" and "I love boys" (shown below) designs. In the words of Sutherland, "When living life with Piss & Vinegar, it doesn't matter who you love, only that you love with everything you've got."

Designs will be available at major department stores, select independent retailers, and online in briefs, boxer briefs, low-rise briefs, and jockstraps. Stay tuned for more info on this hot new brand.

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