International Jock

Saturday, October 03, 2009

Undergear Took over Times Square

As part of Undergear's new "Where do you wear yours?" campaign, they took over Times Square in New York yesterday. The fun featured Undergear models in their underwear parading around Times Square for a photo shoot and posing for photos with fans. They kept New Yorkers updated about their current location via Twitter. Lucky followers managed to snag some swag along witha photo or two. Here are some of the photos that were taken yesterday. If you managed to take some, please send them our way and we'll post them for the world to see.


Victor C said...

Sad I missed it!

What kind of swag did some of the lucky fans get? I assume underwear?

Michelle said...

Loving how Undergear used Twitter to make the whole campaign more interactive.

In the past it would have been a case of just stumbling over the models, by using Twitter it became a two way there whereby people wanted to go and find them creating a stronger relationship between potential customer and brand - I'm impressed!

What are your thoughts of underwear companies using social media Uman? Do you think it's a worthwhile use of their time? Personally I do but it seems most brands are being rather slow on the uptake..

Unknown said...

It's amazed me quite a bit how big Twitter has become. Just about every major venue is using Twitter for 'live' type of events. Making the company seem more mobile and giving the public a better insight into what is happening with them.

Dee said...

Damn. Two weeks too late.