International Jock

Wednesday, June 30, 2010

Gold Toe to Launch Underwear Line

The famed maker of Gold Toe socks is now expanding into the men's underwear market just in time for back-to-school.  The new line will be debuting in national chain and department stores, Gold Toe Stores, and at

“Now is the time to launch Gold Toe underwear because consumers are returning to trusted brands,” said Steve Lineberger, chief executive officer of GoldToeMoretz. “New Gold Toe underwear draws from Gold Toe’s nearly 90-year legacy of delivering lasting quality and reliable fit. We are excited to provide consumers a great value in both socks and underwear.”

The Gold Toe underwear collection will consist of six styles: three tops (crew neck, v-neck and athletic tank); and three bottoms (brief, boxer brief and woven boxer). The collection will offer white, black and grey heather color choices, with woven boxers available in assorted patterns and plaids. All styles are constructed of super-soft, 100% combed cotton fabric that is preshrunk for better fit.

The new styles look to be quite basic - perfect staples for the average man's wardrobe.  Here at MUB we're looking forward to trying out the new styles to see how they fit. and feel  So stay on the lookout for a review. 


Tony said...

Those are some Ugly underwear

Anonymous said...

I'd like to see their boxers. Not enough stripes out there. I'm bored with plaids.