NY Times Talks about Shift in Underwear Ads

Watch this video from the New York times about a shift in men's underwear advertising.  They discuss a shift from the hyper-sexualized male ideal to a more relatable guy in underwear advertisements.  Have you noticed this shift?  I think I've definitely seen a change in some underwear advertising recently.  The ads are more quarky and fun and not as much about the sex.  But then again look at Andrew Christian; the sex is definitely still out there.  The truth is and always has been, sex sells.  So sure maybe some companies are switching up underwear ads, but does it work?   What sells you (or doesn't sell you) on underwear when you're shopping?  Let's get the conversation rolling boys.  

Fruit of the Loom Ad: Rings

Just saw this Fruit of the Loom ad on TV and I have to say I'm unimpressed. Now it's not just because I'm biased against boxers (which I am). Seriously I didn't even know what they were selling. The guy has a great body, but these boxers aren't remotely flattering on him. In fact I didn't even know what they were selling and I certainly didn't realize they were his undies. And now that I realize what they're selling, I certainly don't want it.  Do guys actually wear stuff that looks this bad on them and want to look this way?

What are your thoughts on this commercial? Discuss.

David Beckham's billboard debut

On a billboard measuring 310 square meters, Beckham made his official worldwide debut as the face of Emporio Armani underwear in Milan yesterday. The billboard can be found on via Cusani and via Broletto. This unveiling is just in time for Milan Men's Fashion Week (which starts the 12th of this month). If you happen to be in the area, be sure to check out this location. Similar billboards should be going up around the world in the coming months, so be on the lookout for those as well. If you spot one be sure to let us know. Image Source.

RIPS and Mensuas deal

As you may have noticed, there are now ads on the blog. Currently there are ads for RIPS and Mensuas on the site, so why not check them out. I know some of you may not enjoy having ads, but really the financial support is greatly needed in order for me to keep this blog running and be able to put as much time into it as I do. I really appreciate all your support and I welcome your feedback on this. I am trying to make it so that the ads do not detract from the blog so I do not think there will be very many more than there currently are. If you would like to advertise here drop me an email.

Also, Mensuas is currently has a great deal going on that really ties together both the sponsors very well (and it's just a coincidence). This promotion is only available at Mensuas. The deal is... Buy any two RIPS items and get a RIPS Baseball Hat free with your order (while supplies last).