Behind the Scenes of the New Modus Vivendi Campaign

Modus Vivendi is known for their edgy underwear collections.  To me their line seems very rugged and manly and inspired by the ancients, like gladiators and the Greeks.  But at the same time it is very forward looking.  The upcoming campaign and collection is called Retro Greece, and today Modus Vivendi is giving you a sneak peek at what went on behind the scenes.  I'm loving the new collection.  There are definitely some looks in there that I can't wait to try out.  Enjoy and be sure to let us know what you think!

Coming Soon: I LOVE London + Exclusive Giveaway

Today we give you an exclusive sneak peek at the upcoming styles of Ginch Gonch's I Love collection. The next styles are called I Love London and feature London iconography printed all over. I am excited about this new collection as with it they are bringing back some of the old spirit of Ginch Gonch with more obvious double entendres such as Big Ben splashed across the pouch area. They are also introducing the boxer short fit with this collection - so we'll see how that works out for them. The collection also features the new re-worked waistband, this time with a plaid print, which I think is a really fun addition.

As a special for Men's Underwear Blog readers, Ginch Gonch will be giving away three pairs of this new collection to one lucky reader (a trunk style, a brief style, and a long john). In order to win, all you have to do is send an email to underwearblog-at-gmail.com with a reason why you love London and you'll be entered to win. It's that simple. The subject line of your email must be "I Love London". If your email does not include this subject line your entry may not be counted. Entry period is from now until Sunday February 21, 2010 Friday February 26, 2010 at 12 (midnight) EST. Like always, you can send us more information, creativity can help you win! Here's some more details:

-1 entry per day
-Entry times will be calculated off of EST.
-The entry period 2/16/10 - 2/21/10. extended to 2/26/10
-Decisions of the judges are final and are subjective.
-Your entries will become the property of MUB and Ginch Gonch and may be posted on this site even if they do not win.
-There will be one winner
-MUB and Ginch Gonch reserves the right to change the rules as needed.

click images to enlarge

Baskit wear 2009 collections

This video is shows some sneak peeks of upcoming baskit collections. It looks like there's going to be a new line or collection called pure, some interesting graphic printed underwear, the brawn collection, and some striped boxers or swimwear. Also, in this video you can see a peek of Scott Herman's bootay in a jockstrap (he's known for being on Real World Harlem).

Sneak Peek: Obviously Low-Rise Range

Here's a first look at the upcoming range from Obviously. These are the low-rise trunks. They also feature a new, wider and sexier waistband. If you have not yet heard of Obviously, they are known for implementing an anatomically correct pouch that allows your stuff to hang freely, as it would naturally, while still being supported. Be on the look out for more sneak peek photos of this range as well as arrival dates.

Jockey: Retro Collection

I just received this mailing from the folks over at Jockey, they have a brand new line of underwear with retro inspiration coming out on August 15.  But as a special for online customers only, you can get yours now!  Check it out now.  

Exclusive RIPS photo #5

Here's another exclusive photo from RIPS. This is the back of the RIPS Extreme sheer contour pouch brief. To check out the first exclusive photo, click here. And to get the second (which is the front of this same jock), click here. For the third, click here. And for the fourth, click here. More to come soon!

Exclusive RIPS photo #4

Here's another exclusive photo from RIPS. This is the back of the RIPS Extreme sheer jock. To check out the first exclusive photo, click here. And to get the second (which is the front of this same jock), click here. And for the third, click here. More to come soon!

New Model: Djimon Hounsou

Back around the Oscars I mentioned that Blood Diamond star Djimon Hounsou would be appearing in upcoming Calvin Klein ads. Well some of the preliminary photos are now available (sorry about the bad quality of the photos). So here they are. Djimon Hounsou will be featured in the Calvin Klein Steel ads. Steel is an upcoming line of Calvin Klein underwear (slated to be released next month). Not much more is known on this, the ads should be appearing all over pretty soon. But here's a first look. Enjoy!

RIPS makeover, plus exclusive photos

RIPS is gearing up for a huge brand makeover.  They are redoing their whole look with new, sexy photos and a fantastic new site.  They will also be adding to their lineup of underwear.  So be on the look out for that.

Up until the launch of the new look and products, RIPS has extended some exclusive sneak-peek photos to UB and its readers.  I've decided not to post all of them at once, but to spread them out as a sort of series.  So here is the first one.  Be on the watch for more exclusive photos soon!  

In case you are wondering, the underwear shown above is the upcoming RIPS Extreme Sheer Contour Pouch Brief in black.  Also, the photographer for these photo shoots was Peter D. Brown.

Sneak Peek of new line from aussieBum

These sneak peek photos of aussieBum's upcoming line appeared on their ausLife section. It was on a post entitled "We All Need a Holiday". I am guessing that this line is called holiday. The first style looks very resort/beachy inspired. The other two styles look almost African inspired meets mod. So I'm very excited to see what these ultimately look like. This line, from what I can see, includes both trunks and briefs. Keep scrolling for more images.