International Jock

Tuesday, September 11, 2012

Behind the Scenes of the New Modus Vivendi Campaign

Modus Vivendi is known for their edgy underwear collections.  To me their line seems very rugged and manly and inspired by the ancients, like gladiators and the Greeks.  But at the same time it is very forward looking.  The upcoming campaign and collection is called Retro Greece, and today Modus Vivendi is giving you a sneak peek at what went on behind the scenes.  I'm loving the new collection.  There are definitely some looks in there that I can't wait to try out.  Enjoy and be sure to let us know what you think!

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