Wednesday, December 26, 2007

Abercrombie to launch underwear store in 2008

Thank you to a reader for tipping us off to this story. Abercrombie will be launching a subsidiery in 2008 called Gilly Hicks. Gilly Hicks will be an Australian-themed store that will deal exclusively with men's and women's underwear. Seven stores are slated to open in January, including one at Natick Collection just outside Boston and another at the Mall of America in Minnesota. So far there's not much information about the store except for what is found on their official site (just the photo reproduced above and a risqué promotional video) and the Wikipedia entry. I'm a little unsure as to what they will be offering for men as the promotional video seems to mainly focus on women. We'll keep you posted on this.

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