Just saw this Fruit of the Loom ad on TV and I have to say I'm unimpressed.  Now it's not just because I'm biased against boxers (which I am).  Seriously I didn't even know what they were selling.  The guy has a great body, but these boxers aren't remotely flattering on him.  In fact I didn't even know what they were selling and I certainly didn't realize they were his undies. And now that I realize what they're selling, I certainly don't want it.  Do guys actually wear stuff that looks this bad on them and want to look this way?
What are your thoughts on this commercial?  Discuss.

3 comments:
anyone else feel like this is just a terrible take on the Grip campagne from Cin2 ?
I'm not familiar with that campaign. But it's generally just a terrible ad, doesn't make me notice or want the underwear AT ALL.
Hmm. I generally like guys in boxers, so this ad does it for me. I wear FTL boxers, and I find them airy and comfortable. But then, I'm not really all that great about fashion.
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