Sunday, July 08, 2007

The idea behind the flapkat...

flapkat was an idea that literally came out of thin air.

Richard, creator and designer of flapkat underwear, was working at 40,000 feet for an airline traveling all over the world. He found that amongst all the other comforts essential to crew, underwear was an important one. “Cabin crew work very long hours at altitude, and the job can at times be very physical, and you need to feel comfortable”

flapkat came from Richards worldwide search for suitable underwear, “I found that only the boring styles and basic brands were comfortable, and I wanted to be comfortable and look good at the same time!”

Here was a challenge. Comfortable, and stylish.

In his spare room, Richard took things into his own hands, creating his own designs with this ‘brief’ in mind. Out of this came flapkat. “What started as a bit of fun, turned into a more of a reality for me.” Richard realized that a lot of major underwear brands that he was familiar with were international, “It was important for me to ensure that this underwear had a British angle. I am British, and I love Britain, and I wanted to show all that was great about modern Britain in the brand”. Richard’s designs are fun, sexy and unmistakably British in their appearance. The initial designs are in Red, White and Blue. They have an ergonomically designed ‘bi’ fly pouch, made of high quality cotton/lycra, and look and feel great! They come in a brief style, and a boxer brief.

You can look forward to being part of this exciting new brand later in the year.

“I can’t wait until they are available for everyone to see how great they are, what started as a small idea in my spare room has now become something I am proud of.”

So there you have it, that's how flapkat underwear was born.

No comments: