Saturday, July 21, 2007

The Logistics of Owning a dik

This is the fourth installment in a series of posts by dik founder Marcus. Enjoy!

You may have noticed an absence of guest posts from dik. Our apologies for that, but as the title suggests, we’ve been busy working out the logistics of running a company such as dik undergarments. Everyone always says you don’t know what you’re about to get yourself into, and to a point that is true when you travel down a new road, but, I think a certain amount of it has been expected.


We’ve been running around like crazy, making sure that we’ve covered every possible angle. If I were to be honest, I’d say we haven’t. But in that vein, I think we’ve done very well at adapting to what we’ve come across. The first hurdle was actually receiving the garments. Although it happens every day all over the world, we’d never imported anything from Hong Kong. It was shipped via air to New York, and then trucked to Toronto.


At that point we had our first taste of customs. Because we’re new, and have never imported sizable quantities of product, we were searched. Due to the hard work of our import/export team member, it was taken care of quickly. Next was storing the product. That’s pretty easy. What made it difficult was organizing all the product! Obviously being new, we aren’t all high-tech yet with automated tracking systems, but, we have organized everything so that if you place an order, we can have it pulled and packaged on the same day. I think that’s pretty good.


Of course there are other challenges, especially when it comes to importing and exporting to and from different countries. We have massive support from the underwear lovers of the USA (thank you), but it becomes tricky shipping goods to the USA that have been manufactured in China. Again, lots of hard work and quick communication are allowing us to work through these hurdles.


None of these issues have slowed us down at all. We’re still moving ahead at full speed and are feverishly working on getting all the orders completed that we’ve received. If you’re still waiting, our extreme apologies! The response has been fantastic and caught us off guard, so thank you for your patience. It will be worth it!


There will be more posts to come. And as always, please stay tuned to Men's Underwear Blog to see the latest dik news.
-Marcus Luft
founder of dik

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