Friday, February 23, 2007

New Jameswinston Model!

All of you are probably already aware of Jameswinston Co. if you have been reading UB for any period of time. I'm sure many of you have noticed that Jameswinston previously took a unique technique with their models by using a very industrial looking mannequin, but that is the case no longer. Jameswinston now has a full-fledged human model, and I've got to say, the shots look great. The model's name is Sasha Popovic. Sasha is not actually a model by profession, but he makes a great one. I'm sure we will be seeing a lot of the new model soon, especially with the new line coming out soon. The founder of Jameswinston has told me that they wish to have "...people to be able to identify this brand [Jameswinston] as the G-star or Diesel of men's underwear" just by their new photos and subsequent ad campaign. It's a very ambitious goal, but I have faith that they will be able to accomplish it. I'm sure that the shots will all be great and I can't wait to see them.

And as an added bonus aimed especially at UB readers, Jameswinston Co. will be extending their valentine's deal until the end of the weekend.

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