Sunday, April 22, 2007

Otter Fashion and American Apparel reviewed

Otter Fashion is an innovative line of clothing founded by Joshua Harrell. The line includes t-shirts, athletic wear, and underwear. Of course since this is an underwear blog I am just going to focus on the underwear.

Otter Fashion underwear is basically American Apparel baby rib briefs with the otter logo screen printed on the front. This in mind, this review is technically a review of American Apparel and Otter Fashion. Otter Fashion offers their briefs in 12 colors. You can purchase the colors individually or in 3-packs (go brights, go deep, or packages that are all the same color) as well as in a passion pack, which is a 9-pack. Also, in the press package they have announced that they are developing a new line of underwear to debut in 2007. Although they started out with T-shirts, I am told that their briefs are now their number one seller.

American Apparel actually offers over 30 colors (31 to be exact) on their website. But the briefs you buy from American Apparel do not have an otter across the pouch. Another thing (besides more colors) that American Apparel offers that Otter Fashion does not is boxerbriefs. So one thing that I would like to see from Otter Fashion is more colors and more than one style of underwear.

Now for the review part. I've gotta say that these are probably the most comfortable briefs I have ever worn. They conform perfectly to my body and they are not too tight or too loose. At first when you see them they look a little odd because when they are not being worn they are very narrow and long, but somehow this design allows them to stretch perfectly to any body. I'm very impressed. The only thing that would be a nice innovation in the fit would be to have a low-rise option as well (although if you ordered a size smaller than your normal size it would probably work as a low-rise brief). Also, the waistband is soft and smooth and you don't even notice it is there. There is a tag on the waistband, but it is so perfectly implemented that you do not feel it at all.

The style of these briefs is very fun. There are so many colors that there is pretty much a color to match any possible outfit you could put together. Every brief has white binding and a white waistband. This adds a fun and retro inspired contrast. I really think that the otter on the front of the otter fashion briefs is cute and is a nice touch. The only thing that I would like to see from otter fashion is more than one otter draw on the front (just like all the unique t-shirt designs they offer).

These briefs are excellent quality and are fairly reasonably priced. You can get a plain pair (with nothing printed on the pouch) at American Apparel for $12, or you can get a 3-pack for $30 (that's $10 a piece). And at Otter Fashion you can get a pair with screen printing on the pouch for $16 or a 3-pack for $32 (that's about $10.66 a piece) or a 9-pack for $90 (that's $10 a piece). So the more you order, the better the bargain.

These colorful briefs are definitely a must-have for every man's underwear drawer. They are a very comfortable staple that can be worn with anything. Whether you buy them printed or plain, they will soon become one of your new favorites.

MY RATING:
Overall, I give the Otter Fashion briefs a total score of 9 based on the following criteria:
FIT -- 10 (out of 10)
COMFORT -- 10 (out of 10)
STYLE -- 9.5 (out of 10)
QUALITY -- 9 (out of 10)
VALUE -- 8 (out of 10)
********** 9
Overall, I give the American Apparel briefs a total score of 9 based on the following criteria:
FIT -- 10 (out of 10)
COMFORT -- 10 (out of 10)
STYLE -- 9 (out of 10)
QUALITY -- 9 (out of 10)
VALUE -- 8.5 (out of 10)
********** 9

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