International Jock

Tuesday, April 17, 2007

Checkpoint Underwear Update

You may remember my post about a very cool brand of underwear called Checkpoint. Well I am sorry to report that they are no more. But don't fret. It's not as bad as it sounds. What happened is that Checkpoint was approached by lawyers and informed that their name had already been trade-marked. So after much negotiating, Stephane from Checkpoint informs me that "Checkpoint underwear has become CORE-POINT". Well you can imagine what this means in terms of the product. They must completely restart from scratch in developing the elastic waistbands and the packaging. As of my last conversation with Stephane (which was in late March) the rough release is early May. I just thought you might like to know.

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