Monday, April 30, 2007
There will be a new redesigned website that will make it easier for you to shop. A new integrated inventory system so your products are shipped faster. Hot new products that you are going to love and that's just a start!
More information to come soon...
Sunday, April 29, 2007
Here's some photos from their latest line.
So be on the look out for all these fantastic new lines from aussieBum.
Thursday, April 26, 2007
It’s pretty cliché to say that money makes the world go around, but for anyone who has ever started up their own company, you know that is as true as it gets! We’re no different here at dik, and we’ve been careful with our cash right from the start.
Despite that, there are major expenses you need to incur before you get anywhere close to selling product and recouping costs. Registering the business and doing the trademark search takes money; the lawyer needs to be paid for his work. After that, if you’re like us and place a premium on how you present your company, you need to start thinking about the website. So at that point a web designer comes into play.
And of course there are lots of little things that add up fast; getting a mailbox, getting supplies, registering domains and email addresses and such, designing product, marketing ideas, photoshoots, models and the list goes on. But none of it compares to the manufacturer and their costs (hundreds of thousands as a ball park for minimum orders with the big players). Then of course there’s your marketing plan....
So, what do you do? That’s a lot of capital needed to get going and the average person probably doesn’t have it. Well it’s an interesting experience! Luckily for us, we have a bit of a reprieve because our export guy in China is working hard on getting us payment concessions to make the orders more affordable. But despite that, there are still huge numbers tossed around.
The easiest answer for quick money is find a venture capitalist. But be careful because you are swimming with sharks. No offense to them, because they simply have a job to do, but their goal is to make as much money from your company as quickly as they can. So really take the time to research what all the different options are and what the VC is really asking you to give up. They’ll all want a piece of your company (large percentages, don’t be surprised when they want a 50% stake), so you need to know how much you’re willing to give.
We’re really close to finalizing something. But having said that, if you’re interested in talking to us about opportunities, let’s chat! Because after you’ve secured manufacturing, the cost of marketing is huge. Right now that’s what we’re ironing out. You’ve already seen the fruits of that labour on places such as this blog. However, you’ll be seeing a lot more dik in the near future.
The dik crew here knows exactly what we’re willing to concede to an investor. We know they want to make money. That’s fine, we want to make money off their investment as well. And since getting a loan from a bank for a new company is nearly impossible (given that the company has no credit history – a bit contradictory for those in government saying they want to endorse small business growth), we’ve turned to VC’s.
It’s been a great experience and will allow dik to be what we want it to be. But if I have any advice to give it’s that you should never rush a decision and know exactly what you are willing to sacrifice to reach your goal.
Tuesday, April 24, 2007
Monday, April 23, 2007
Underwear design (if you want to call it that) what used to be a novelty bent on the silly sexy bedroom frolicks, has become ever more forward. Just look at the latest products from aussieBum, C-IN2, Toot, as brands whose designs take into account advancements in prints, fabrics, form, and cut. Cotton mixed with synthetic fabric for stretch and comfort. Low-rise briefs, a perfect corollary to one's Banana Republic or J Crew jeans, are now as 'in' as they are worn 'under' your other designer wear. There are low-rise boxer shorts too to complement your low-rise Prada slacks. And what is this 'Sling' anyway by C-IN2, technology meets form and function is what. Well, you'll have to decide. For me, I have decided that this is an exciting and fascinating time for the vitalization of underwear. There is so much creative energy thrown into this space, evident by an explosion of new makers and designers. Even old traditional names like Fruit of the Loom, Jockey, are competing with the likes of coutour designers like Tommy Hilfiger, Calvin Klein, and D&G. Unimaginable ten years ago, I now have to decide what underwear to chose to go with my clothes and function for the day.
In post script I ask one final question. Do you still call it "Underwear?" Well, no longer. A new name has been bestowed upon this once hidden layer of clothing that keeps your good clothes from getting soiled. Fashionistas now call it "foundation garment" (as read in WallPaper issue). As the name suggests, underwear is no longer shamefully hidden, but proudly forms the foundation for all your other fashionable layers of clothing. We must all have a hip label for men's new modern Design products.
Sunday, April 22, 2007
Here's a question from Ryan:
First off, thank you for a good and useful blog. I am straight, but still enjoy feeling sexy in my underwear, and I appreciate your heads-up on new stuff.
I am getting married in August, and as a little wedding-night joke, I would like to find a kilt thong that I can wear to surprise my bride. Do you guys know of any good ones, and/or how to get one?
When I first received this question I was not sure what Ryan meant. But after doing a little Googling I found out exactly what he was talking about. I recommended that he check out this kilt thong at Skinz. The kilt thong comes in four different fabrics or you can have them make it from any fabric they have. They have a customer service line that can help you out with any questions. It should be noted that there is no pouch underneath the "kilt" section so it is not a very supportive style. It is simply a twin woven band frame that converges into a thong back. It sells for $19. Now I do not recommend this as every day underwear because it would bunch up under pants and probably would not be very comfortable or supportive. But for a wedding night joke (especially if you are Scottish) it is cute. Ryan contacted me a couple weeks after my response and told me: "I just wanted to share that I received my kilt thong today. It fits well and looks hot....The retailer is very easy to work with, and their stuff looks hot. I probably will order from them again."
So if you have any pressing underwear questions, send me an email (firstname.lastname@example.org) and I'll answer it on Underwear Answers.
Otter Fashion underwear is basically American Apparel baby rib briefs with the otter logo screen printed on the front. This in mind, this review is technically a review of American Apparel and Otter Fashion. Otter Fashion offers their briefs in 12 colors. You can purchase the colors individually or in 3-packs (go brights, go deep, or packages that are all the same color) as well as in a passion pack, which is a 9-pack. Also, in the press package they have announced that they are developing a new line of underwear to debut in 2007. Although they started out with T-shirts, I am told that their briefs are now their number one seller.
American Apparel actually offers over 30 colors (31 to be exact) on their website. But the briefs you buy from American Apparel do not have an otter across the pouch. Another thing (besides more colors) that American Apparel offers that Otter Fashion does not is boxerbriefs. So one thing that I would like to see from Otter Fashion is more colors and more than one style of underwear.
Now for the review part. I've gotta say that these are probably the most comfortable briefs I have ever worn. They conform perfectly to my body and they are not too tight or too loose. At first when you see them they look a little odd because when they are not being worn they are very narrow and long, but somehow this design allows them to stretch perfectly to any body. I'm very impressed. The only thing that would be a nice innovation in the fit would be to have a low-rise option as well (although if you ordered a size smaller than your normal size it would probably work as a low-rise brief). Also, the waistband is soft and smooth and you don't even notice it is there. There is a tag on the waistband, but it is so perfectly implemented that you do not feel it at all.
The style of these briefs is very fun. There are so many colors that there is pretty much a color to match any possible outfit you could put together. Every brief has white binding and a white waistband. This adds a fun and retro inspired contrast. I really think that the otter on the front of the otter fashion briefs is cute and is a nice touch. The only thing that I would like to see from otter fashion is more than one otter draw on the front (just like all the unique t-shirt designs they offer).
These briefs are excellent quality and are fairly reasonably priced. You can get a plain pair (with nothing printed on the pouch) at American Apparel for $12, or you can get a 3-pack for $30 (that's $10 a piece). And at Otter Fashion you can get a pair with screen printing on the pouch for $16 or a 3-pack for $32 (that's about $10.66 a piece) or a 9-pack for $90 (that's $10 a piece). So the more you order, the better the bargain.
These colorful briefs are definitely a must-have for every man's underwear drawer. They are a very comfortable staple that can be worn with anything. Whether you buy them printed or plain, they will soon become one of your new favorites.
Overall, I give the Otter Fashion briefs a total score of 9 based on the following criteria:
FIT -- 10 (out of 10)
COMFORT -- 10 (out of 10)
STYLE -- 9.5 (out of 10)
QUALITY -- 9 (out of 10)
VALUE -- 8 (out of 10)
FIT -- 10 (out of 10)
COMFORT -- 10 (out of 10)
STYLE -- 9 (out of 10)
QUALITY -- 9 (out of 10)
VALUE -- 8.5 (out of 10)
Saturday, April 21, 2007
Also, JockBoyLocker still has a 30% off special running on all remaining HUNG, Ulloa Sport and Boiish. To get this special price use coupon code "candyjb".
Friday, April 20, 2007
This article features many of our favorite brands from around the underwear world. Including: Ginch Gonch, American Apparel, 2(x)ist, Andrew Christian, Frank Dandy, and more.
So be sure to read through this article. It is very informative and worth a read.
I will study it a little more and later I will post about my opinions on the article.
Thursday, April 19, 2007
But whenever these come out, these are some fun new lines to be looking forward to in the coming months.
Wednesday, April 18, 2007
You can now order the "New Retro", the "New Classic Rib", the "Retro Hipster", the "Retro Hipster Rib", and of course the cult classic.
1) Order TWO new-style retros
2) Receive one BLACK or WHITE cult classic trunk at 50% off
3) To get the discount, enter code "Bon001"
So head on over and check out the new products online!
Tuesday, April 17, 2007
Monday, April 16, 2007
- Do you like the current color scheme or would you like a different one? If different, what colors?
- Do you like the current header or would you like a graphical header instead?
- Do you like the three-column layout or do you prefer the old layout?
You will be traveling VIP with us on our next photo shoot adventure and seeing our 2008 collection firsthand. And we are telling you it’s a full one – hand that is. It is at a highly classified, desirable; and a really, really warm location.
So head on over to Ginch Gonch for the official rules and to submit your entry.
Sunday, April 15, 2007
Ever wanted to start your own underwear company? It’s an exciting process but as cliché as it sounds, it takes a lot of work. And you better be prepared for surprises along the way and don’t set a schedule and expect it to stick. In fact, there’s a bunch of steps you need to complete before you can even start thinking about firm timelines.
We think our idea is pretty clever, and like most clever ideas, it started in a bar, two guys, and a whole bunch of pints. That’s how dik was born. Once we had our ‘concept’ it was all about finding someone to help us create it.
If you’ve never done something like this before, it can be pretty overwhelming. Register the business; find a lawyer first; do a trademark search; create business cards; print business cards; find a web developer; come up with a design concept; find an exporter; etc., etc. The list seems to go on and on, and we haven’t even got to the point where we work on getting a product developed!
My business partner I are very fortunate because we both have the exact same vision for where we want this brand to go. That has been a real blessing because it has given us the faith to trust the other all the time. When you’re starting something like this that’s vital because there are times at the start when decisions need to be made fast that you don’t have time to consult the other (such as my solo trip to China, but that’s a separate post!).
We’re also lucky to have some contacts in the import/export world. It’s a pretty crazy business and having had an expert, who also is a professional colleague to my co-founder prior to this, has been a real blessing. It hasn’t been a smooth ride to-date, but starting the next big brand in men’s underwear isn’t exactly a small goal, so it’s going to take some time and sweat!
Thanks for taking an interest in dik and our journey to market. If there’s anything you’d like to hear about, shoot me a line.
Chief Operation Officer
dik Undergarments Inc.
Saturday, April 14, 2007
We also plan on having two tshirts, crew and vneck, available in white and black also and the same sizes. The tshirts will have no tag on the neck, instead an imprint on the material. The tags will be on side seams, care
instructions on the inside, dik logo on the outside.
Both the underwear and the shirts will be 95% cotton, 5% elastane (spandex)."
As a special feature, Marcus will be cluing UB readers in on what it is like to start a brand of men's underwear. He will be doing this through exclusive entries on UB. The first exclusive entry from Marcus will be appearing tomorrow on UB. You may also have noticed that Marcus has made a few comments on posts on this blog, so search around a little bit to find those.
Also, be sure to check out the dik site. The first 50 people to enter their email address in the mailing list will receive a promotional offer; those within the first month of opening up who purchase from dik up to $49 will receive free shipping; for those ordering $50 or more for their first order, they can select a free garment of their choice along with receiving free shipping.
So remember to stay tuned for Marcus' special entry tomorrow.
But the most important thing is what you think about the layout. So please, comment on this post and let me know what you think of the new layout.
So here's what you do:
1) Go to the gallery and figure out what you want to order.
2) If you're not totally sure what you want to order or if you want more info, then check out the info page.
3) Now head over to the contact page.
4) Fill in all your info.
5) Now in the "Comments/General Inquiry" section, enter what you want to order. Include style, size, and color.
6) Submit the form
7) Now you are all set and you will be receiving your coupon code by email sometime next week. And your Jameswinstons will arrive sometime soon as well.
*Note: Pre-ordering does not mean you will receive anything. It is not really an order, it is just a way to get a coupon code. I believe you will actually have to go through the order process once the site is all set-up. But it's worth it to get 15% off all new products.
Friday, April 13, 2007
JAMESWINSTON Co. INNOVATIVE MARKETING IMAGERY THE KEY AS THEY PREPARE TO LAUNCH FRESH AND FUNKY NEW ‘RETRO’ RANGE
The new ‘Retro’ range (the word ‘Trunk’ is dropped off the main description) is more contemporary styled than it’s deliberately understated ‘Retro Trunk’ predecessor. The sublime cloth colours palette remains a staple whilst, amongst other facets, the clever use of contrast stitching on the garment achieves a definably individual look. Jameswinston Co. founder Brian James says. ‘ We’ve been through a heavy learning curve since launching because of naivety and inexperience. We brought ‘luxury brand’ quality at a decent price the first time round but we did need a more ‘visual’ product design to qualify as fashion underwear ’.
Unusually for a start -up, Jameswinston Co. garnered wide acclaim for it’s exceptional quality and fit from the off. James agrees ‘ Yeah, people raved about us but unfortunately we didn’t know our market well enough to motivate sufficient numbers to experience it for themselves. We’re at home with our brand now and people will see that in our new direction. James also quickly learnt how large retail really works. ‘It wouldn’t have mattered if we were brilliant from the start. Large retailers are under so much pressure and very ‘risk-adverse’ so frankly weren’t ever going to take an ‘unknown brand’ seriously. Of course, simple business courtesies never go amiss but that’s something for the future’ James smiles ironically, refusing to elaborate further. Instead, he says he’s content to steadily build their profile by trading with high- quality, established e-tailers such as Deadgoodundies.com (new variety brand selling ‘partner’ to JustHom.com)
It’s on the question of ‘fit’ that James gets animated, citing even further improvement by the advent of their ‘ProFIL Panel ‘ TM (pron. Profile) - a double layered, specially cut, front panel that guarantees to ‘naturally’ accentuate your ‘crown jewels’ without using tricky string gimmicks or cloth attachments to over - egg things. ‘No-one wants to feel insecure about taking off their pants in the throes of passion and we want to heighten the mood - not kill it!‘ laughs James. He explains further ;- ‘The wearer simply ‘adjusts himself ‘ to achieve maximum asset projection and the cut of our panel does the rest. Basically, the guy who’ll love ProFIL Panel TM’ is self-confident, wants to look as impressive as hell, while staying within the limits of human anatomical geometrics…and I’m not a ‘Trekkie’, honestly!‘
Of the two new range additions, both the sexy low - rise fit of the ‘Retro Hipster’ and the forthcoming ‘NEON’ TM ‘clubber’s pant’ include the panel feature. The NEON’ TM is a tight-fit, hipster/brief hybrid in ‘fluorescent bright’ colours complete with unique ‘metallic look’ cloth labels and racy names such as; Panther, Elektra and Zest. It also debunks the notion that bright club - oriented underwear inevitably comes in cheap, sweaty materials by containing the same Cotton / Elastane ® mix as the ‘Retro’. ‘You should be able to mix comfort with style but I guess there’s more money to be made from short-changing the customer. That’s not what we’re about’ says James.
The ‘Retro’ will sell on Jameswinston Co’s website for £13 with the ‘Hipster’ and NEON TM at £11 each. Close inspection of the product makes those prices seem impressive value for money on a product still manufactured in the UK. ‘We just want the world to realise buying that expensive ‘name’ brand doesn’t necessarily equate to better quality than a Primark (Walmart‘s UK equivalent) purchase. As a company we’re producing a very stylish garment without compromising quality for profit.’ James concludes, ‘Hopefully people will see a cool, bloody exciting, individual brand that delivers quality underwear with an incredible fit to style - conscious males everywhere … point blank!’ Confident words indeed, and after seeing the new Jameswinston Co. campaign imagery I‘ve the sneakiest impression more than few us will be agreeing with those sentiments by the end of April.
Thursday, April 12, 2007
This style of Andrew Christian low cut brief features sports mesh, contrast trim, super soft logo elastic and is made from 100% Polyester. Made in U.S.A. Andrew Christian Underwear also features "Show-It TechnologyTM" designed for long-lasting comfort as it gently lifts and supports your best assets.
To enter to win, simply join the AndrewChristian.com mailing list. Anyone worldwide is eligible to enter (excluding company employees and direct family of employees). Sweepstakes ends April 18, 2007, 11:59:00 PM Pacific Time. Read the Official Rules for further details.
Also, at Skiviez the C-in2 Bamboo is also in stock. Skiviez claims to have literally thousands of pairs stacked from floor to ceiling in their warehouse.
C-in2 has been pretty popular this season and retailers have been rushing around trying to keep it all in stock. So act while you have the chance.